Tricentis VR

Start VR


  • To create an immersive, engaging case study video and accompanying game that can be showcased at events and activations that is a part of their marketing strategy to get the brand ideals out to members of the public.
  • A case study video to quickly and effectively inform event goers of the complex Tricentis product and their solutions.
  • An exciting immersive VR game to entice goers to the Tricentis booth. Tapping into their competitive nature that is visually rewarding.
  • Both applications are designed to increase public knowledge of their products and services in a simple and effective way.






  • A full service event activation product that came with pre-purchased, set-up Oculus Go VR headsets and additional iPad ready to go on event day.
  • Creating a Tricentis booth that was fitted with a marked game area and accompanying TV screen, so other visitors can see what the player sees, and leaderboard.
  • Comfortable seating area provided visitors with a safe place to watch the fully immersive VR case study video with headphones.
  • By using an additional iPad, Tricentis staff were able to sign visitors up to the game and get them on the leaderboard which increased inclusivity, excitement and competition.






VR, Marketing January 9, 2020 by Alvin Manalac