Travel Nevada – “Don’t Fence Me In”

Travel / Tourism



Travel Nevada – “Don’t Fence Me In”

Travel Nevada – “Don’t Fence Me In”

Travel Nevada – Don’t Fence Me In: The Nevada Division of Tourism ( kicked off a mobile tour in California cities as part of its first-ever “Don’t Fence Me In” 360-degree video and experiential disruptive instillation tour.



The theme of  Nevada’s “Don’t Fence Me In” attitude gave people in San Francisco, Los Angeles and San Diego areas the opportunity to experience a 360-degree virtual road trip throughout Nevada. The experience follows a group of young adventurers as they climb, kayak and drive across, around and through the state’s epic landscapes. Groove Jones worked with the agency Fahlgren Mortine on the commercial video production and Evolve Concepts on the mobile tour.



California is one of Nevada’s main drive and fly markets, so we want to bring residents an unmatched Nevada experience, knowing the virtual scenery will be a complete contrast to their current physical surroundings,” Claudia Vecchio, director of the Nevada Department of Tourism and Cultural Affairs, said. “We want to unleash people’s adventure mindset by transporting them from a bustling city with crowds of people to wide-open spaces and the most breathtaking landscapes in the country.”




Seven Days, 20 Person Crew, Covering 750 miles

Visitors to each installation saddle up to a saloon-style set, put on a Nevada character-themed VR headset, and are instantly transported from their crowded metropolitan setting into awe-inspiring, wide-open locations such as Lake Mead, Valley of Fire State Park, Hoover Dam, Sand Mountain, Virginia City and Lake Tahoe.



STUDIO: Groove Jones


Having a hard time picking a VR studio? We are here to help! Tell us about your project and we will put together a short list of elite studios that we think would be a good match. This service is free. Find out more HERE.



By | September 20, 2018

Need help choosing the right XR partner? Just ask us!


You don't have credit card details available. You will be redirected to update payment method page. Click OK to continue.

©2021 Virtual Reality Marketing LLC