The Brief
New technologies and evolving customer behavior are impacting the travel experience. Travelex, the world’s largest foreign exchange bureau, was thinking ahead of the curve. They wanted to use VR to bring their vision of the future of FX and travel experiences to life.
Our Approach
Travelex’s vision will materialise itself into a travel companion solution that combines an array of cutting-edge fintech and mobile technologies.
To bring this solution to life, we developed a human-centered experience in real-time VR: a first-person journey into the future of traveling with Travelex. The experience puts you in the shoes of John, as he travels from London to New York.
On his journey, you get to experience the future of traveling: one where Travelex’s frictionless technology has become your best travel companion.
The Results
- Showcased the experience to Travelex’s key strategic partners.
- Shown to internal stakeholders to communicate Travelex’s vision of the future.
Credits
3D and CG Design – 3Dar
STUDIO: Somewhere Else
