Toy Story 4 AR

Trigger

  • An AR module integrated into the official Regal Cinemas app that allows you to interact with the characters
  • Place all your favorite Toy Story characters such as Woody and Buzz in your world
  • Scan select Toy Story 4 movie posters to see the characters come to life

 

 

 

 

“REGAL IS THRILLED TO PROVIDE MOVIEGOERS WITH PIXAR’S FIRST EVER AUGMENTED REALITY EXPERIENCE.”
– CHRIS SYLVIA, VP OF MEDIA AT REGAL

 

 

 

 

Disney’s Toy Story 4 has new stories, characters, and hijinks, and to celebrate the release, Trigger worked directly with Pixar to create an augmented reality experience that was integrated into the official Regal Cinemas app.

 

 

 

 

During the theatrical release, fans could choose from 7 different characters to bring to life in AR, including fan favorites, Woody, Buzz Lightyear and Bo Peep. Each had unique animations but would freeze if the user taps the Bonnie’s Coming! button. Additionally, users could scan select Toy Story 4 movie posters to see the characters come to life; Woody in particular had special 3D AR animations.

STUDIO: Trigger

AR, Entertainment May 14, 2020 by Alvin Manalac