TestLabVR

Retail / eCommerce

Client

Adidas Global

Hardware

VR - Standalone Headsets, WebVR

TestLabVR

TestLabVR

TestLabVR is a tool based on the Virtual Showroom platform. It enabled the Communications team at Adidas Global to quickly test and iterate different visual elements in a realistic virtual store. Different media is easily swapped while in VR and provides immediate feedback to the user about which combinations of live videos, projections, and static graphic elements provide the best visual impact in-store.

It came about when the team in charge of in-store communications was invited to the Paris Showroom VR experience. This provides immediate feedback to the user about which combinations of live videos, projections, and static graphic elements provide the best visual impact. The turnaround for decision-making was reduced from 3 months to 3 weeks.

Company: Zero One

By | October 20, 2021

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