Sports Illustrated – Team USA Rowing Team: We were commissioned by Sports Illustrated to shoot the world’s most successful women’s rowing team, Team USA Women’s Eight during one of their training sessions for the exclusive Olympic edition.
To give a unique behind-the-scenes insight into the team. To achieve this we shot a series of beautiful group stills shots which were the canvas for embedding 360 videos and conventional videos. The viewer is taken inside the boathouse where they can ‘meet’ each team member by clicking on hotspots and watching individual interviews about what it means to be in the team and how they got there. They are then transported onto the team’s boat where they experience first hand the team training. Using a multi camera rig with a specially constructed carbon fibre support minimising vibrations from the boat enabled us to place the viewer in an otherwise completely inaccessible place. Witnessing not only the team training but also a completely spontaneous moment when Coxswain Katelin Snyder gets the news that her fiancé and his team mates have been selected for the USA team rowing pairs at Rio. Creatively using a combination of these different mediums we were able to give a unique behind-the-scenes insight into the team.
The portrait, which was being used for the Sports Illustrated magazine and as a lead-in image for the online article, features all of the women’s eight rowing team.
Click here to view the full article and see how all three content pieces feature in the online article.
The 360° video, combined with the 360° interactive image, represent the future of storytelling. Creatively using a combination of these different mediums we were able to give a unique behind-the-scenes insight into the team. We really ‘pushed the boat out’ with this project; delivering something that simply cannot be achieved using traditional techniques.
STUDIO: Gardner Creative
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