Spa World Products Showcase

Spa World: The leading spa retailer

Spa World is the largest spa retailer in the Southern Hemisphere with 15 locations across Australia and New Zealand and an extensive online business. The company prides itself on innovation, service quality and customer experience, which it delivers by keeping all core business functions in-house. Spa World’s trans-Tasman team design and manufacture all products locally, with customer support delivered through its New Zealand-based customer care centre. Testament to its forward-looking approach, Spa World is also the world’s first carbon neutral spa retailer.

Business Challenge

Showcase products when the showroom is closed

For a brand that takes innovation seriously, one of Spa World’s pain points has always been the size of its products; it is simply not cost efficient to manufacture, display and photograph every spa and its multiple variations in a showroom or catalogue, which means customers can’t always ‘try before they buy’ or know with certainty how a particular spa will look in their home.

With consumers now accustomed to making large purchases online, Spa World recognised the pressing need for a technology solution that would empower customers to visualise a spa in their own space, without having to travel to a store. Spa World also needed a way to personalise the spa buying experience by showcasing its full product range online and enabling customers to view multiple looks, colours and configurations to find the perfect design for their home entertainment dreams.

“Embedding the Plattar 3D Viewer experience has dramatically increased product engagement online. Having a single platform to quickly produce high-quality 3D model renders is a great benefit
and has saved us significant investment in product photography.”

Kenneth Norness Jr. (J)
Head of Global Marketing

Approach and Solution

Configure, View, Experience

Spa World, together with their digital marketing agency, partnered up with Plattar – the leading Augmented Reality and 3D visualisation platform – to develop a solution that would allow Spa World customers to experience their dream spa in 3D, to scale, specification and in the context of their home.

Using Plattar’s unique multi-touch point deployment capability, Spa World implemented a 3D Configurator that enables its customers to select and personalise their desired product intuitively. Plattar’s white labelled SaaS solution was easily integrated into Spa World’s eCommerce systems, with 3D visualisation embedded into each product page.

The solution allows Spa World to:

Give its customers a realistic, 3D view of every spa in its range using Plattar’s Augmented Reality technology.
Allow its customers to view every possible spa configuration, look and colour in high-quality 3D.
Self-manage the platform with simple implementation and minimal maintenance and easy upgrades.
Scale the solution seamlessly in accordance with ROI.
Spend less time trouble-shooting spa configurations and more time on overall customer experience.

Outcome and Results

An entirely new way of reaching and selling to its customers

In just ten weeks, Spa World deployed a low maintenance, industry-leading 3D visualisation solution that gives customers an unrivalled online shopping experience and positively represents its brand.

Customers can quickly and easily find the spa that will look best in their home, without setting foot in a store or having to ask for product assistance.

Significant impact on Spa World’s business.

Sales consultants used the 3D visualisation tool for virtual consultations from the first week of deployment
Measured improvement in customer experience, online product interaction and purchase confidence
Online conversion increased by 134%
The average time on site product pages increased 15%
Customers reduced product configuration from days down to less than 3 minutes
Significant reduction in Marketing asset production costs – using Plattar’s inbuilt Photo & Video Studio

Client Testimonial

“We found our 3D and Augmented Reality full-service enterprise partner in Plattar. The platform has improved our sales ROI and is helping to safeguard our brand’s reputation for innovation. Customers can intuitively browse 3D images of every product option, customise the spa of their dreams, and in turn purchase with greater ease and confidence.
Ultimately, Plattar’s 3D and AR Product Experience Platform ticked all the boxes for me and the team. They helped and guided our teams who had limited experience in this space to go live within ten weeks of kicking off. We are now starting to expand the product range into new categories and make full use of the additional Plattar features with interactive and information-rich product experiences. And our team now has the tools to add more products to our customer journey with the click of a button.
We are looking forward to continuing to adopt more and more of the advanced interaction features Plattar offers out-of-the-box.”

Kenneth Norness Jr. (J)
Head of Global Marketing

COMPANY: Plattar