Exclusive Deep Dive
In the dynamic and rapidly evolving landscape of virtual entertainment, a new beacon of innovation is about to light up the most popular digital worlds. In just one week, a groundbreaking experience known as “Envy Reality Fashion Tycoon” is set to launch within Fortnite, promising to redefine interactive fashion, social gaming, and player-driven economies. This isn’t just another island in the vast Fortnite Creative universe; it’s a meticulously engineered, high-stakes fashion competition and vibrant social hub.
“Envy” capitalizes on and amplifies the surging global trend of fashion-centric gameplay across platforms like Fortnite and Roblox. As these metaverse environments become increasingly central to digital identity and expression, Envy Reality Fashion Tycoon stands poised to become a landmark title—pushing the boundaries of what’s possible in user-generated content and XR activations.
The Rise of Fashion Games
The explosive growth of fashion games within Fortnite Creative cannot be overstated. Players are seeking diverse and expressive experiences—and digital fashion is emerging as a dominant genre. But this isn’t just aesthetic. Fashion games drive the core economics of platforms like Fortnite by encouraging cosmetic sales—the in-game outfits and accessories that power Epic Games’ creator ecosystem.
“Envy” is designed to maximize this synergy. Its gameplay loop promotes creative expression through styling challenges and competitive fashion shows. Players are incentivized to show off their skins and invest in new cosmetics, which generates engagement revenue—shared directly with creators. It’s a flywheel of fun, fashion, and financial empowerment.
🎙️ Meet DrekAi: The Voice of Envy
At the center of the Envy experience is its unforgettable host—DrekAi, the celebrity AI twin of Dreka Gates. DrekAi isn’t just a stylized digital avatar. She is voiced using advanced AI cloning technology, making her sound indistinguishably like the real Dreka Gates.
She brings the energy of a mogul, the vibe of a muse, and the heart of a guide. From announcing themed rounds to delivering critiques and hyping winners, DrekAi provides an immersive, personality-rich experience that sets Envy apart from any other fashion game in Fortnite.
🎮 From Stylist to Tycoon – How the Game Works
“Envy Reality Fashion Tycoon” is more than a dress-up game. It’s a layered experience that teaches players to express themselves, build their fashion brand, and compete like moguls.
🔥 Walk the Runway
Players compete in themed rounds where they must style their Fortnite avatars using outfits, accessories, and cosmetics. Bonus points for coordinated poses, lighting, and stage presence. With dynamic custom runway walks and cinematic showcases, every show feels like a high-stakes fashion event.
🚨 Face Elimination
Players must impress DrekAi and the audience. Fall short, and you’re out. The reality-show-style elimination raises the stakes and makes each win even sweeter.
🏆 Win & Unlock
Success leads to exclusive unlockables: rare cosmetics, custom animations, reputation boosts, and the chance to be spotlighted as a mogul in the making.
📚 Learn & Lead
As players rise through the ranks, they’ll discover brand-building mechanics baked into gameplay—learning to forecast trends, engage communities, and craft their digital presence.
📺 Stream-Ready Format
Designed for YouTube, Twitch, and TikTok, Envy plays like a broadcast fashion show, with cinematic angles and shareable moments. Stream your way to stardom.
🛍️ The Festival of Envy – A Seasonal Rollout You Can Join Anytime
Unlike traditional game launches, Envy is a seasonal digital fashion festival that evolves in real-time. You don’t need tickets—just access. Jump in at any stage:
Stage 1: Last Chance Playtest
🕹️ Open for two weeks—your final shot to influence the game before full release.
Stage 2: Preview & Contest
👗 Compete in preview rounds and win exclusive spin-to-win rewards.
Stage 3: National Rollout with Valhallan Esports
📅 Launching August, this massive playtest invites gamers across the country to step onto the runway.
Stage 4: Brand Collabs & New Seasons
✨ Collaborations in the works include:
- Frida Kahlo Eyewear
- House of Dreka fashion and AI eyewear line
- PixelWare Gaming
- SNEAKAR
- Celebrity drops, influencer events, film integrations
Stage 5 : Esports League Launch
🎮 Official league kicks off October at UNLV with Valhallan Esports. Team up, style up, and compete.
🌆 The Afterparty & Expansion into Omniverse City
Each round of gameplay ends with a metaverse afterparty, where players socialize, show off looks, and celebrate. Later this year, the Envy universe expands to Omniverse City, where the afterparty becomes a 24/7 hub for fashion, commerce, and creative expression.
🎟️ No Tickets—Just Access
Whether you join through local events, Fortnite playtests, or virtual meetups in Omniverse City—you’re part of the Envy movement. Progress with every play. This is a growing event, not a one-time drop.
🎥 The Envy Entourage: IRL Meets XR
Thanks to a powerful partnership with Fr8qu8ncy and Thunder Studios, the Envy experience is entering the real world:
- 🎬 VIP participants tour Thunder Studios
- 🧍 Get scanned and appear as an in-game NPC or background character
- 🌍 Merge your real-world presence with your in-game persona
This program bridges physical and digital identity like never before, making Envy the most immersive and inclusive fashion game on the market.
📣 For Press & Media
Envy is the first-ever fashion tycoon game hosted by a celebrity AI twin (DrekAi), built natively in Fortnite, and connected to a persistent metaverse destination (Omniverse City). It combines:
- 🧠 AI voice tech
- 🎮 UGC-driven gameplay
- 💅 Global fashion influence
- 📺 Stream-ready entertainment
- 🧵 Opportunities for real-world brand activation
COMPANY: The Omniverse City
