Diesel – The Edge: At a height of 150 metres at the heart of New York, users have to make their way along a ledge and take a perfume bottle out of the wolf’s mouth. The campaign is deployed all over the world in shopping centres.
The brief / the challenge
For the launch of the perfume “Only the Brave”, Diesel and his agency 84 wanted to highlight the new perfume bottle while illustrating the brand’s slogan: Only the Brave.
The BackLight response
Only The Brave HIGH turned into a 5D experience.
A dizzying experience with a large number of haptic elements providing an immersive experience, including buildings, wind, spatialised audio, Leap Motion, Vive Trackers…
International / Retail / Event
The project was deployed all over the world in shopping centres.
Having a hard time picking a VR studio? We are here to help! Tell us about your project and we will put together a short list of elite studios that we think would be a good match. This service is free. Find out more HERE.