Diesel – The Edge


Diesel – The Edge: At a height of 150 metres at the heart of New York, users have to make their way along a ledge and take a perfume bottle out of the wolf’s mouth. The campaign is deployed all over the world in shopping centres.


The brief / the challenge

For the launch of the perfume “Only the Brave”, Diesel and his agency 84 wanted to highlight the new perfume bottle while illustrating the brand’s slogan: Only the Brave.


The BackLight response

Only The Brave HIGH turned into a 5D experience.

A dizzying experience with a large number of haptic elements providing an immersive experience, including buildings, wind, spatialised audio, Leap Motion, Vive Trackers…

Guaranteed thrills!


Roll out

International / Retail / Event

The project was deployed all over the world in shopping centres.



STUDIO: Backlight


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VR, Retail October 14, 2018 by Rick