For Gamescom, Mapshot collaborated with Congstar to design an engaging Fortnite map, featuring their 3D character Cyra as part of an interactive booth activation.

Leveraging the massive popularity of Fortnite, Mapshot brought Cyra to life through a custom-built experience called “Cyra’s Challenge.” This interactive activation allowed attendees to step into Cyra’s world and take part for a chance to win exclusive prizes.

This unique activation helped Congstar connect with the gaming community on a deeper level, driving brand awareness and loyalty at one of the biggest gaming events of the year.

Congstar is a great case of using Fortnite as an on-site booth activation — it featured at Gamescom, the biggest gaming expo in the world.

COMPANY: Mapshot