When you’re looking for the largest family-owned construction group in Belgium, Willemen Group will pop right up. With a thorough focus on quality, safety and environment, this company aims to build the future. In 2013 Willemen Group was awarded with the prestigious title of “Entrepreneur of the Year”, showcasing its spirit, values and ambitions.

Do you want to excel at modern recruitment? Welcome your applicants with a virtual tour around the company. Wander through hallways, your cozy kitchen, your team’s desks and maybe even that awesome foosball table in the rec room. While doing so, talk about what makes your company worthwhile. Things take an even more exciting turn when you use 360° video to show applicants what a day in the life of your company looks like. You will stand out for sure, promised. On top of that, it simplifies the recruitment process, as candidates make more informed decisions based on their VR experiences. Ill fits will weed themselves out, just like that. Willemen Group’s project managers show the viewers around on three construction sites giving them an idea of what it is like to work at the company.

Add www.stepintothefuture.be and a vivid exhibition stand on construction fairs and you’ll see why this concept generated a great outcome. Hooked up to VR headsets, they discovered building sites on rooftops and airport tarmacs. The result? A 500% increase in applications and a prestigious award for best HR campaign of 2016.

COMPANY: Yondr