Children have always been scared of shots. It was with that in mind that Ogilvy Brazil developed a project for Hermes Prdini Laboratory to immerse children in a game-like universe and make getting a shot less traumatic for them. In order to develop the content and ensure the best VR quality, Ogilvy Brazil challenged VZ Lab to create a story that could ease the kids’ fear of needles.
Zimmer Biomet – Medical Device
Zimmer Biomet – Medical Device: Zimmer Biomet is an innovative leader in creating orthopedic medical devices and the healthcare industry. At the AAOS Conference (American Academy of Orthopedic Surgeons), Zimmer Biomet showcased their Signature Solutions platform using a custom VR experience. The AAOS event is the world’s largest exhibition of orthopedic products.
B. Braun Spine Days
B. Braun Spine Days is an interactive Virtual Realiy application that offers an overview of lumbar spinal surgery using ENNOVATE® and XP®, two new products from B. Braun Melsungen AG.
Lifehouse VR Treatment Trial
Lifehouse VR treatment: Start VR spearheaded a collaboration with Chris O’Brien Lifehouse and Samsung Australia to bring virtual reality experiences to patients undergoing chemotherapy. The aim was to use VR as “distraction therapy”, a means of easing the psychological and physical distress often associated with undergoing chemotherapy. More broadly, the Lifehouse VR Treatment Trial had, as its object, to explore the application of VR in a healthcare setting.
Horizon VR Tightrope Experience
Horizon VR Tightrope: Speciality-marketing agency, Cambridge BioMarketing partnered with Atticus to create a VR experience for their client, Horizon Pharma. Horizon wanted to raise awareness of urea cycle disorders, a rare disease affecting ammonia levels in the brain for the 2016 Annual Clinical Genetics Meeting in Florida.They wanted an app that could be used for events with a booth to enhance the experience of the game play while educating the user about urea cycle disorders.