Joen Cheng

Vertex VR

About Joen Cheng

Grew up with NES and Gameboy. Infatuated with Tech and Startups and happened to found one. Trained in communication and media, shared the same vision as Palmer Luckey in 2012; VR is going to change the world forever.

Joen Cheng

Joen Cheng

Why did you get into VR?

– It was in the summer of 95 when Nintendo launched the ill-fated and now notorious Virtual Boy. That’s the first time, at the age of 8, when I bumped into VR and it was love at first sight. 17 years later, Palmer Luckey invented the Oculus Rift DK1, and I was a proud backer at that time. I saw the amazing potential of VR and decided, together with my brother, who hailed from the Game Industry, to establish Vertex VR, couple years later.

What is your company’s core expertise?

– Our core expertise is 3D modeling in Unity and Unreal. Based on our game industry background, we are experts in modeling objects, environments and simulations in 3D for VR. We can even build whole levels in 3D. Our 3D artists are like painters, they have studied fine arts in a wide range of field, from color theory to geometry.

What can I as a customer expect from working with you guys?

– We like to educate our clients about the possibilities of VR. We understand that a successful client relationship is paramount to a successful project, thus we want to build a relationship that is beyond one-time projects and provide value to our clients on a consistent and ongoing basis.

Can your company handle campaign volume production?

– Definitely! We have an extremely talented and seasoned core team of 3D artists and Game Developers. Highly trained in Unity and Unreal game engine. Most of us are hailing from the Game Industry and have worked for Triple A games in the past.

How would you describe your company culture?

– We are a very involved and dedicated. Most of us has worked in the Game Industry and are somewhat like an artisan, following their passion and make VR accessible for everyone. We have some serious highly talented artists within our team, that we are very proud of.

Do you offer any type of satisfaction guarantee?

– Yes, we often offer “pilot” projects, to prove our quality of work and customer satisfaction. We aim to have good communication, transparency and offer free consultancy before the project starts.

Do you offer revisions of completed work?

– Yes, we alway test the finished projects at first hand and ensure they are effective for our clients needs.

I own a funeral home and we would like to promote our business. What sort of VR experience would you suggest for me? Money is not an issue. Go crazy.

– I would create an interactive application for the Oculus Rift and Oculus Touch. You walk into the funeral home and the spokesperson introduce you the services and guide you through the home. With the Oculus Touch you are able to navigate and point to each corner of the house. You are able to select the theme of the funeral, the choice of music, it’s almost like a customized configurator. In the end, after customizing your ideal funeral it would be played like a movie.

How big can VR marketing get and what will it take for it to get there?

– VR is considered the next big thing after the launch of the World Wide Web. However in Zuckerberg’s opinion there needs to be around 50 – 100 million users on the new computing platform for it to become a meaningful thing. These millions are coming in quick. At this moment virtual reality is still constrained by the size of its hardware, the lack of content for it, and above all, the saturation limits of your five senses. But once this is set, this technology is limitless. It’s becoming larger than life.

What is it about VR that gets you excited?

– It’s limitless. We could use VR to change the world we live in, to create a ultimate empathy machine, like Chris Milk once said. We could train surgeons, pilots, soldiers and create solutions for PTSD, insomnia, fear of flying etc. The VR revolution has the potential to provide the best of both worlds when on the move. VR will allow us to be much more engaged with places where we currently are not when we need to be, so the lack of presence in an actual location has far less impact. VR is here to stay and the uses of this tech are immense.


By | December 10, 2020