Third & Urban takes an adaptive reuse approach to transform historic projects into modern developments. One of their signature projects in Atlanta is to transform the old Westside Paper factory into a spacious open-air campus. But one of the challenges is getting the office and retail tenants to sign leases in advance of the renovations.

If you visit the site today, it’s a rundown, shuttered paper factory and it’s hard to imagine the transformation into a beautiful new campus. Imagine signing a 5-10 year lease at premium prices without knowing what you will get? This is where Outer Realm helps, taking developer’s design drawings and 3d models and turning them into realistic virtual tours that help tenants get an exact understanding of the look and feel, layout, size, materials, and details of what the project will look like when it’s finished.

Giving prospective tenants this tool helps make a decision with better information. Rather than wonder how a retail storefront will look in the new retail plaza, they can simply see the exact size, orientation, and design in the virtual tour. Rather than wonder what the views of downtown Atlanta will look like from the yet-to-exist penthouse floor of the new office building, they can simply see the views in the virtual tour. Taking the guesswork out of the equation makes the process smoother for everyone involved. This is the power of virtual real estate tours by Outer Realm.

COMPANY: Outer Realm