A CUSTOMISABLE DIGITAL EXPERIENCE FOR A NEO-MILLENNIAL GENERATION
A self-managed property platform enabling developers to deliver a consistent, seamless digital storytelling experience to customers worldwide on multiple devices and languages.
Downloaded via Private (Internal Distribution) or Public App Store (IOS, Android), this elegant, customisable app gives customers a personal, user-centric experience from the comfort of their own home. Additional augmented reality features can help immersive users in their chosen space and differentiate from the competition.
FEATURES AT A GLIMPSE
- Customisable user interface, adjusted to brand design, colours and typography
- Detailed apartment/unit information (plans, dimensions and price if applicable)
- Media gallery supporting 2d videos and 2d & 360 images
- Dual language interface (Simplified Chinese and English)
- Fully responsive across all devices and resolutions (phones and tablets)
- Apartment share functionality (email, social media platforms and save on device)
- Apartment availability, updated online via CMS
- Interactive real-time 3D Model of the development
- Augmented Reality tabletop — 3D model of the development
- Augmented Reality portal views — step inside apartments using 360° imagery
- Ability to share apartments details on WeChat
BENEFITS AT A GLIMPSE
- Maximize customer enquiries and offers with dedicated platform
- Allow target customers the opportunity to visualise their property purchase
- Stay front of mind with highly accessible app available on-the-move
- Make selling easy for representatives with complete 360o sales tool
- Provide valuable real-time insights about customer activity
- Streamline the sales workflow with sales CRM integration (Salesforce)
- Capitalise on international markets with multilingual content
- Showcase whole property portfolio via a range of channels
- Give customers the ability to share their interests across their network
- State-of-the-art material to support global marketing initiatives
Interactive Prototype, previewing the ‘PORTAL’ platform
- The Development (Promo Videos, CGI Renders, Plans)
- Apartment Finder & Viewer (Videos, 2D & 360 CGI Renders, Details)
- Wider City (Imaged Based Attractions Maps Gallery)
Media Gallery Showcasing Digital Storytelling Elements
- Videos and Images Showcasing The Development
- Overall Development Plans
- Amenities and Retail Offering
- Public Spaces Historical Anchors
- Place Making
A Detailed View of the Selected Unit (Finder & Viewer)
- Image Gallery to Showcase Interiors and Specific Views
- Image Gallery Showcasing Furniture and Fitting Details
- Video Gallery Support
- 360 Imagery Support
- Apartment Description
- Floor Plans and Key Areas Information
- Share Functionality for: Email, Social Media and to Save Locally
- Contact Panel for Easy and Direct Access to a Sales Representative
Meet the City and Its Surrounding Urban Structure
- Transportation Maps to Show Reachability
- Education Maps to Show Surrounding Offering
- Maps Showcasing Businesses Residing in the Area
- Key Attractions Around or Easy Accessible from the Development
AUGMENTED REALITY & REAL-TIME 3D MODEL (ADD-ONS)
A digital experience that features a Real-Time 3D model offers the ultimate flexibility in terms of 3D Visualisation and Digital Storytelling. From Augmented POI and lively digital characters, any Architectural representation comes to life through its inhabitants and social buzz.
An Augmented View of the Development will encourage the user to roam around the site, discovering AR Portals and 1:1 Scale Models of the architectural elements to come.
NARRATIVE APARTMENT FINDER (ADD-ON)
The Narrative Apartment Finder© is an innovative way of selecting a personalised apartment, driven by a user created story.
Personalisation based on unique character.
DIGITAL DELIVERY AT ALL SCALES
Using a Unified Code Base allows an easy and identical content deployment from phone to tablet and above.
Delivered through Neutral Digital’s own, Microsoft powered, Internal Deployment Platform, making it as simple as one click to install or update.
STUDIO: Neutral Digital