Hudson Pacific Properties is a visionary real estate company that builds, transforms and operates Class A properties for Fortune 500 companies, disruptive start-ups and premier growth companies across the West Coast. Leaders in the real estate market, it is quick to adopt new technology – like online virtual tours, 360° VR, and more.
In 2017, Hudson Pacific Properties had just completed a showroom on its Sunset Bronson Studios production lot that featured three recent Hollywood office buildings. It wanted a memorable way in which to showcase their latest development, EPIC. From EPIC’s panoramic views of the Hollywood Hills to Downtown and its future-forward amenities like a rideshare lobby and rooftop drone landing pad, Hudson Pacific wanted to put tenants right in the middle of the building, before the development was even finished.
Igloo Vision came on board to build a semi-permanent, 6-metre Shared VR cylinder for the Showroom. The cylinder hosted a dazzling, immersive visualization of the future development, created by our good friends at Neoscape. Potential tenants could step right inside a true-to-scale representation of their future office space, without having to rely on 2D drawings, or on content trapped behind a computer screen.
Aided by this unique standout experience, Hudson Pacific Properties was able to lease the entire property, ahead of completion, to streaming giant Netflix.