Barry Callebaut – The Fourth Chocolate Flavor



Barry Callebaut – The Fourth Chocolate Flavor

Barry Callebaut – The Fourth Chocolate Flavor

Barry Callebaut is among the world’s largest cocoa producers and grinders. The company was created in 1996 through the merging of the Belgian chocolate producer Callebaut and the French company Cacao Barry. The HQ is currently based in Zürich, Switzerland, and operates over 30 countries worldwide.



For 20 years Barry Callebaut Group has been optimizing the taste of a new fourth chocolate flavor and now it’s finally on point and ready to be tasted for the first time in history. It’s not black chocolate, it’s not milk, it’s not white chocolate. The new flavor is called ‘Ruby’. Proud to be part of this legendary launch event in Shanghai where we created the visuals for the projection mapping and a virtual reality experience.



Brands are constantly searching for the best way to attract attention. It is hard for people to dodge the giant amount of advertisements and impulses coming their way. In this communication overload the big challenge for the brand is to attract the consumer’s attention, especially because generations Y and Z are rather critical and easily distracted.



This means a brand needs to build a strong and well-structured story. The quality of this story will determine whether your brand stands out. Or not. Because good content is highly appreciated and it’s important for your brand to ride that wave, we’ll be taking a closer look on storytelling and the link with Virtual Reality as most fitted medium.


“Yondr’s go-get attitude and strong dedication in a demanding project environment proved to be instrumental in immersing our audience in the launch of Ruby. A job well done”

Bas Smit, Head of Global Marketing at Barry Callebaut



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By | April 4, 2018

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