Background
The Abundance 360 Conference and Summit, founded by futurist Peter Diamondis, is a coaching program and curated membership community composed of over 500 entrepreneurs, executives and investors committed to understanding and leveraging exponential technologies to transform their businesses.
The 2021 A360 Summit—3 to 4 days of high-level meetings and client presentations—was held in virtual reality and online this year. Due to the focus of the conference—exponential growth through technology—the producers wanted to showcase bleeding-edge XR experiences and hired Michael Potts and M2 Studio to produce immersive environments for summit participants.
Solutions
Michael and the M2 team created and developed six custom VR environments in the seven weeks preceding the meeting. For example:
Quext:
Quext is a smart property management platform that features digital humans, management dashboards, IoT remote household controls and a telecom replacement solution. M2 Studio created an entire immersive trade show exhibit environment for sales presentations and demonstrations to clients. Quext executives have used the XR space consistently since the Summit and credit M2 for driving increased engagement and lead generation.
US Energy Recovery:
U.S. Energy Recovery is an energy consultant that helps businesses manage their energy consumption while lowering costs, minimizing their carbon footprint, creating a healthier workplace and giving back to the community. Solutions include: lighting efficiency, power monitoring, solar, energy storage, improved ventilation and water usage. US Energy Recovery finds that companies will most significantly benefit from updating their lighting. To clearly demonstrate their lighting solution value proposition, they asked M2 Studio for branded immersive environments. M2 not only created functional VR spaces—they also customized the experience for each client. The executives were thrilled with the results and continue to depend on M2 to create individual XR concepts for client presentations and meetings.
Abundance 360:
Organizers of the Abundance 360 Summit understand that a significant conference benefit is the ability to gather and network with the entire group. The executive team asked M2 to create a special gathering space in virtual reality so that A360 could host an XR social networking event. Since Peter Diamandis is also the founder of XPRIZE, the assignment was the ideal opportunity for M2 Studio to showcase a series of space-themed immersive rooms including the deck of the Starship Enterprise. Attendees loved the experience! Several hundred attended the networking event and some stayed and socialized with organizers and other participants for several hours.
COMPANY: M2 Studio
