Alex Wechsler is the Head of Studios at 100 Thieves. Alex lays out how 100 Thieves went from “just another esports org” to a cultural brand that moves like Supreme but competes like the Lakers. He talks candidly about the esports bubble, the grind of keeping players, brands, and fans happy at the same time, and how live content is becoming the new frontier for sponsorships.

In partnership with Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.