Modelo’s Dia de los Muertos AR
Modelo Brings the Dia de Los Muertos (Day of the Dead) Celebration to Life with AR Campaign
Celebrate Dia de Los Muertos this year with Modelo and augmented reality! Dia de Los Muertos is a celebration of life that honors the dead in Mexican culture. Dia de Los Muertos falls on October 31st and goes through November 2nd this year.
Groove Jones worked with the Constellation Brands Beer Division Southeast team to create a unique OOH and point of sale campaign that brings the Modelo art pieces to life through the power of AR. All you need is your phone to activate the experience.
Covestro VR Transport to Year 2030
Covestro is Using VR to Transport its Customers into the Year 2030 and Experience the Future of Ridesharing and Autonomous Vehicles
The automotive market is going through rapid and fundamental changes with autonomous driving, ride and car sharing and vehicle electrification. Covestro is a leading producer of advanced polymers and high-performance plastics in North America and around the world. The company has been looking into the future of mobility to guide its development projects and ensure its automotive materials can meet the needs of tomorrow.
Coco VR is Pixar’s stunning debut into virtual reality: an adventure into the beautiful Disney-Pixar film, Coco, that have been released to movie theaters last November 22, 2017.
Coco VR is a film tie-in developed by Magnopus with cooperation from Disney-Pixar and Oculus. It is the first virtual reality experience created using a Pixar property. It explores an expanded version of the world put forth in the film by supplementing that narrative. Magnopus started by creating a proof of concept project that would demonstrate three things:
- Pixar quality environments in VR
- Pixar animation in VR
- Multi-user networking
Viewers of movie’s VR can choose either a single or multi-player experience, and follow the magical alebrije into the luminous world of Coco filled with lovable characters and beautiful settings from the film.
Finnair A350 VR Experience
Finnair A350 VR Experience: Recently I was asked to make a showcase presentation about our Finnair A350 VR experience on Arctic15, an event with a B2B angle. This article is mostly inspired by my speech at that event. It challenged me to tell it from the perspective that will be understood by the majority of attendees gathered from different backgrounds and not make it too technical. Since the project was initially planned as a purely marketing driven I decided to talk about its evolvement and the process of repurposing the content for different distribution channels.
Multitouch & VR Combo to Drive Real Estate Sales
Nacarat Multitouch & VR: Real estate is the “Captain Obvious” of Enterprise VR and it is very easy to understand why virtual walkthroughs are so relevant and valuable to the property market, especially when it comes to new projects.