Uber’s “Doors Are Always Opening”
In September 2018, Uber launched the largest campaign in their history. Entitled the “Doors Are Always Opening”, this $500M campaign was part of the company’s effort to give the brand a fresh outlook.
For this reason, Uber was looking for innovative ways to reach their US audience in an untapped media. The other requirement was to be able to gather new data to quantify engagement to the brand message.
Uber decided to buy Admix’s display and Videos inventory programmatically through the Verizon DSP, via Private Marketplace. They were able to re-use their existing creatives, that Admix convert to their in-play format on the runtime.
The easy setup via a platform Uber was already familiar to, enabled the campaign to get setup in a few days.
Uber picked from a list of 100+ supply partners to prioritize driving simulation apps, flight simulation apps and discovery apps. They specifically targeted virtual reality apps on mobile, with an audience of young professionals likely to use their service. Uber put in place a daily cap on spent, which Admix hit every day during the campaign, a testament to the scale of our in-play inventory.
- reached 165,000 US users immersed in VR apps
- unique in-play engagement metrics show the audience spent a total of over 19h directly looking at the Uber brand
- create a memorable experience to fit their new campaign’s objective
D&I: Perspectives VR
What is it?
D&I: Perspectives VR is a Virtual Reality experience based around four real-world stories of everyday micro-aggressions in the workplace.
- Interactive immersive journey through an everyday office, providing a narrative around a range of micro-aggressions towards you
- Blended media experience of 3D CG and stereoscopic film of real-world people
- Four real-world stories told through unique illustrated animations, voiced by actors
- An immersive learning experience that encourages discussion and thought
Kia Motor’s Car Design XR Collaboration
Kia Motors has always been an industry leader when it comes to implementing new and innovative tech in their design process.
Now, with Varjo XR-1 supported by Autodesk VRED, Kia’s visualization process can move to a totally immersive photorealistic environment. And that means global design reviews can go from days to an hour.
Photorealistic, real-scale and hands-on – Seeing is believing
There’s magic happening in the Europe Design Center of Kia Motors – the South Korean automotive company. Thomas Unterluggauer is the center’s Creative Manager CGI. He’s wearing the Varjo XR-1 headset as he works on a Kia model in the studio; moving seamlessly between the real and virtual car in front of him, and making changes on the fly.
What he’s seeing and doing in the Kia studio hasn’t been possible until now. Welcome to the new reality.
When Kia’s European team tried out Varjo’s VR headset for the first time, they were blown away by the clarity and the resolution compared to all other headsets.
MARELEC Virtual Showrooms
MARELEC Food Technologies has been active in food processing since 1983. Their experience and know-how with weighing and sorting systems results in powerful, reliable devices that weigh and sort fish, poultry, meat, and marine flawlessly both onboard and ashore.
Creating an interactive digital extension of your organization has become essential. Yondr developed a virtual showroom platform that allows Marelec to demonstrate its products to potential and existing clients around the world.
European Commission’s Flagship Event
European Research and Innovation Days is the European Commission’s annual flagship Research and Innovation event, bringing together policymakers, researchers, entrepreneurs and the public to debate and shape the future of research and innovation in Europe and beyond. This year’s edition was a fully virtual event, both conference and exhibition.
VR Sales Tool
The interactive experience gives the opportunity to prospective buyers to visit their future apartments and to explore the different finishes proposed by the real estate developer even before construction has started.
Interior Design VR App
Cad Design’s virtual reality App ensures the viewer’s breathtaking experience while interacting with objects within the virtual scene. A computer simulated realistic but imaginary environment allows our customer’s audience to virtually experience all of the multiple planar and volumetric features of their project first hand.
Magnox Dragon Reactor
Cineon Training have designed a computer game to help dismantle a real nuclear reactor.
Working with Magnox Ltd they have developed a virtual simulation of their Dragon test reactor which operated in the 1960’s and 1970’s. The reactor is due for decommissioning next year and the work will be undertaken using a laser deployed by a robot arm.
VR PPE Training for Healthcare Workers
Training developed in collaboration with UBC and BC Women’s Hospital
To help prevent the spread of COVID-19, Accenture (NYSE: ACN) and Motive.io have created life-like virtual reality training that teaches healthcare workers how to safely put on and take off personal protective equipment (PPE). The training was developed in collaboration with University of British Columbia (UBC) and BC Women’s Hospital.
The need for ongoing PPE training is crucial, as recent studies have shown that nearly 40% of healthcare workers make errors when removing PPE, putting them at risk of contracting or spreading COVID-19 or other viruses and bacteria.
Red Bull Flugtag VR Game
Client – Red Bull
In the middle of the ’80s of the last century Dietrich Mataschitz, inspired by functional drinks from the Far East, founded Red Bull company. He created not only a new product but also a unique marketing concept.
Red Bull Energy Drink had its debut on the Austrian market on the 1st of April 1987. At this moment, a brand new category of drink products has been created – energy drinks. Only in 2019 – 7,5 billion Red Bull cans were sold around the world.
Source: Red Bull