Lucia Gambardella – MACACO
ABOUT: I only love three things: food, cute animals and Art. Skipping my addiction with the first two, I am really passionate with Art, because it lets me show people the hidden beauty of the world I see with my own eyes. Also, I’m really curious, so I didn’t want to miss the chance to experiment with VR/AR resulting in me falling deeply in love with those technologies and creating a Company with them as the Core Business.
Arizona State University’s Gaspee VR Experience
It’s no secret that immersive technologies like VR and AR can be powerful learning tools. They transport students into different worlds – past, present or future – and give them a first-hand experience that’s otherwise impossible, difficult or expensive.
And having made a name for themselves as a leading university in innovation, Arizona State University were looking for a partner to kick off a juicy new project.
And it was a big one. Between a mammoth VR experience and 26 content-heavy game-based assessments to build from scratch, Nucco Brain had their work cut out for them.
What is the Biggest Misconception About the Future of VR?
The VR Expert Panel consists of some of the industry’s leading VR creatives, working on projects for the world’s biggest brands and organizations. Here they share their thoughts on all things VR. Do you have a question for The VR Expert Panel? Send it to email@example.com.
Providing analysis on how automotive customers behave within immersive experiences.
The deployment of new experiences within the automotive marketplace is a direct response to changing consumer behaviour. Data aggregation and interpretation gives brands insight into the success of each experience and its facilitation of conversion. With the rapid uptake in VR as a method of vehicle discovery, ZeroLight created a real-time virtual reality analytics platform, Wisdom VR, providing analysis on how automotive customers behave within immersive experiences.
Stealth Products and Underminer Studios teamed up to develop a VR simulation to train new power wheelchair (PWC) drivers by creating a driving simulator experience in virtual reality introducing gaming as an assessment tool for therapeutic uses with data and analytics output from the simulation.
“The team at Underminer Studios have been wonderful to work with. The knowledge they have in the VR space has helped us develop a life-changing tool.”
-Gabriel Romero, Director of Global Business Development at Quantum and Stealth Products
The Intelligent Car Configurator Concept
ZeroLight and Porsche redefine the automotive customer journey at Startup Autobahn.
Driving engagement through personalisation
When delivered at scale, personalisation will enable brands and their dealers to build and nurture a unique and ongoing relationship with each of their customers, increasing sales by more than 10% (McKinsey) and improving customer experiences at every single touchpoint.
Rishikesh – Yoga Capital of the World
Rishikesh is located in the foothills of the Himalayas in the Indian state of Uttarakhand, in northern India, it is known as the Yoga Capital of the World and Gateway to the Garhwal Himalayas.
It is known as the pilgrimage town and regarded as one of the holiest places in India. Sages and saints have visited Rishikesh since ancient times to meditate in search of higher knowledge.
The Ganges, one of the most sacred rivers in India, flows through Rishikesh. Here the river leaves the Shivalik Hills in the Himalayas and flows into the plains of northern India. Several temples, ancient and new, are along the banks of the Ganges in Rishikesh. Rishikesh, nicknamed “Yoga Capital of the World”, has numerous yoga centres that attract visitors from all over the world.
Samsung: Snowboard VR
Unit9 and Cheil Worldwide present a thrilling 4D Snowboarding VR experience for the 2018 Winter Olympics
Samsung: Snowboard VR takes users through a hyper-real journey complete with vast canyons, sheer rock cliff, and a gravity defying ‘world in the sky’. Before donning the VR headsets, users at the 2018 Winter Olympics stood on a physical snowboard which replicated the movements of the snowboard in the VR scene, providing a deeper sense of immersion.
Aircraft De-icing & Anti-icing Procedure
Project: Aircraft de-icing and anti-icing procedure
Client: Baltic Ground Services (BGS), a global provider of ground handling, aviation fueling and aviation IT services.
Target audience: Aircraft ground handling staff performing Aircraft de-icing procedures. Used for initial and recurrent training.
Development time: 3 months
Platform: PC + HTC Vive/Vive Pro
Visual style: Realism
EDF Energy: Inside A Nuclear Reactor
Experience the inside of a nuclear reactor from the size of an atom with virtual reality
Shrink to the size of an atom and journey with us to the core of a nuclear reactor. Using virtual reality and CGI animation you can travel where no one has gone before. Watch how nuclear fission happens inside our power stations and how the energy is then used as steam to turn our turbines – producing electricity for your home.