Paint My Plane VR
Paint My Plane is a fun, innovative VR experience built for the Samsung Odyssey where the aircraft is a blank canvas on which users can design their own liveries.
VR App for BMW Motorrad
The application is a virtual presentation of the latest S 1000 RR model, a high speed motorcycle from the BMW Group. In its third generation, the new bike has significantly improved performance over its predecessors due to a series of highly innovative changes to its motor. The two scenes of the application illustrate these changes and showcase the overall aesthetic and technological beauty of the motorcycle.
Criminal Justice Network
Mass incarceration is not only inhumane, it’s also against the law. Thousands of people are locked up without trial due to cracks in the penal system of Brazil, which is already the third largest prison population in the world.
It’s for these reasons that JWT was approached by Justice Network to create a campaign and publish a manifesto containing four requests for prisoners:
- A remand hearing granted within 24 hours
- Immediate release of people who’ve already served their time
- No new inmates allowed into overcrowded prisons
- Pregnant women or with children under 12 be allowed to wait for trial outside prison
Children have always been scared of shots. It was with that in mind that Ogilvy Brazil developed a project for Hermes Prdini Laboratory to immerse children in a game-like universe and make getting a shot less traumatic for them. In order to develop the content and ensure the best VR quality, Ogilvy Brazil challenged VZ Lab to create a story that could ease the kids’ fear of needles.
Audi Enter Sandbox
Audi Norway have teamed up with creative agency, Pol, and digital production house, MediaMonks, to bring car enthusiasts back to the sandpit for a trailblazing VR driving experience. By combining physical installation with virtual reality, customers can test-drive the new Audi Q5 on their own self-made track in the Sandbox 2.0.
The experience invites the big kid in all of us to enter the purpose-built sandpit and create a customised track. The sand is then carefully scanned by a depth-sensing camera, from which a virtual world is rendered. Having built the track, drivers then buckle up in the new Audi Q5, which becomes a portal to the virtual world they just created. The size of the jumps and the challenge of the course are all dictated by the sandy self-made chicanes.
How will VR impact consumer behaviour in the future?
The VR Expert Panel consists of some of the industry’s leading VR creatives, working on projects for the world’s biggest brands and organizations. Here they share their thoughts on all things VR. Do you have a question for The VR Expert Panel? Send it to firstname.lastname@example.org.
British Airways Club Suite VR
British Airways wanted to bring their new Club Suite to life in VR, using this interactive medium to celebrate the plethora of new features that their Business Class passengers on the Airbus A350-1000 will be able to enjoy.
Concawe – Environmental Science for European Refining
CINEON Training was approached by a leader in European Oil refinery safety to create a virtual reality (VR) training programme to help reduce the number of accidents at its refineries.
Client Concawe set out to work with Cineon Training, human performance and training specialists with expertise in immersive training environments, and the adoption of evidence based practise for learning. The Cineon team is comprised of chartered psychologists and human factors specialists from the University of Exeter, in addition to experts from high-risk sectors.
Nuclear Radiation Safety
This project was driven by Innovate UK and the Nuclear Decommissioning Authority with the aim of designing and developing a virtual reality simulation (VRS) training tool, which can be used by nuclear industry operatives to train in procedures and processes relating to the use of personal protective equipment (PPE).
The VRS training tool needed to be an immersive, high fidelity, virtual reality training tool that would enable trainees to practise and rehearse procedures relating to PPE, in particular the use of air-fed suits. The purpose of this is to ensure these procedures are effective and safe, before performing them in ‘the real-world’, thereby minimising the risk to operators and enabling users to improve perception of hazards.
Magnox – Decommissioning Facility
Cineon Training was approached by a nuclear decommissioning specialist to create a virtual training simulator to train workers in the safe operation of nuclear equipment.
Magnox are currently engaged upon a programme of works to decommission two nuclear reactors at their Winfrith Site.