Faber-Castell makes over 2 billion pencils every year, and is one of the world’s largest office supply companies. Applying the principle of social responsibility towards business partners and the community, and prioritizing the continuous search for ecological processes and materials that contribute to the conservation of the planet, Faber-Castell put out a line of eco-friendly pencils made of 100% reforested wood. To advertise the product, the company launched an app called “Endless Forest,” created by David agency and developed by VZ Lab.

(more…)

Audi Norway has released the Audi quattro coaster AR app, making it possible for anyone to have an Audi quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest television commercial. In a move to show that Audi’s technological edge is not just in its cars but in the brand’s DNA, it’s the first time a campaign has seen a moving image activate an AR experience.

(more…)

3D Food And Drink: Solving the Limitations of Print Menus

Imagine walking into a new restaurant, viewing the menu, and having any questions about the food items answered at the push of a button.

This is the kind of transformative dining experience that Toronto-based augmented reality (AR) agency Upcoming Media Inc. is creating with 3D Food And Drink, a ground-breaking app that uses modern innovations to enhance traditional restaurant menus and marketing strategies in the food and beverage industry.

With 3D Food And Drink, restaurants, hotels, caterers, and other hospitality professionals can provide their customers with interactive 3D AR experiences that elevate the dining experience while increasing their bottom line.

(more…)

AT&T Connects Golf Fans with Jordan Spieth through Magic Leap and Interactive Golf Club Swing Experiences at Pebble Beach Pro-Am.

AT&T and the PGA TOUR are making it possible for golf fans to get closer to the action at the famous California course for the AT&T Pebble Beach Pro-Am this year. Groove Jones was asked to create multiple digital and interactive experiences that allowed fans to engage with a hologram version of Jordan Spieth (the 11-time winner of the PGA TOUR), giving fans the chance to interact with the star virtually as well as an interactive golf club swing experience.

(more…)

Dallas Mavericks Bring the Largest Mural in Downtown Dallas to Life with Luka Magic and Augmented Reality!

The Dallas Mavericks rookie Luka Dončić, who has dazzled on the court all season is now making moves off the court thanks to “augmented reality” technology.

(more…)

General Mills On-Pack Interactive AR Promotion for Cheerios and Nature Valley – Support the Bees and Trees Campaign

General Mills partnered with Groove Jones to create multiple AR experiences for two of their top selling brands – Cheerios and Nature Valley Granola Bars. The AR experiences launched the “Help Us Support the Bees and Trees” campaign for Earth Month. This program supports Cheerios and Nature Valley’s sustainability initiatives.

(more…)

Project Brief

Fishermen Labs was approached by Nike to create a one of a kind AR experience to welcome LeBron James to Los Angeles. The Client asked to create a unique moment for shoppers at the Foot Locker House of Hoops in Hollywood by bringing LeBron to life through the use of a Snapchat Marker Tracking Lens. Fishermen Labs collaborated with On Board Experiential Agency and Nike to design and install a larger than life mural that would serve as the canvas for the AR experience. Snapchat users could then unlock the lens in-store, point their devices at the art piece, and watch LeBron come to life and recreate one of his most iconic dunks as a Laker.

(more…)

BRIEF

INITION were delighted to work with Visa to develop an interactive solution that would engage guests and fans at the renowned FIFA World Cup 2018 event in Moscow.

Using technology to add interest, Visa wanted to offer a unique experience. The brief was fairly open, but the solution needed to: reflect the Visa brand, be football related, as well as shareable on social media. It also needed to provide an attractive spectacle in the lobby of the Marriott Hotel for the duration of the games.

(more…)

ABOUT: Vincent Vella is the co-founder of Nedd, a French immersive marketing agency that has been noticed for its projects using Augmented Reality.
Vincent is a multi-awarded Creative Director who comes from the “classic” advertising agencies (Publicis, Havas, WPP), and who created Nedd in 2011 with his 2 partners – Bruno Samper and Siegfried Rouanet – to invent the communication standards of tomorrow.

(more…)

Gate Reality teamed up with PGA Pro Patrick Keenan as part of the AR experience of the adidas golf’s brand new TOUR360 app. Users get to explore adidas golf’s most popular shoe close up wherever they are, and see a PGA golfer take a swing on their desk.

View full behind the scene video here:

(more…)