Permanent Augmented Reality (AR) Installation

Trek is a cycling company that thrives on innovation and precise technical performance. Seeking a way to further its branding by streamlining the bike purchasing experience and abbreviate an often lengthy and costly bike fit process, the professional sporting powerhouse reached out to NEXT/NOW to create a one-of-its-kind Augmented Reality (AR) tool that would disrupt this process and reduce it to a comfortable, touch-and-go service that instantly connects buyers to their ideal bike match.

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Augmented Reality Tour

Global engine manufacturer, Cummins, needed an innovative way to officially announce their first-of-its-kind electric semi truck at the North American Commercial Vehicle Show in Atlanta. So, NEXT/NOW developed and built an Augmented Reality tour that used tablets like interactive windows to view and interact with an invisible digital layer of information on and around the truck.

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Exhibit Activation

In one of several activations held at the 49ers Levi’s Stadium in Santa Clara, CA, NEXT/NOW created a brand experience connecting the fans to the team in a whole new way.

First, NEXT/NOW filmed the mascot and cheerleaders as they rallied and cheered on their ‘Niners. Following that, they created an augmented reality video capture app allowing the video of the cheerleaders and mascot to be placed over a new video taken at the game of the fan cheering. Fans then downloaded the video of them cheering with the mascot and cheerleaders and were able to share it via social media. It was the ultimate fan takeaway!

STUDIO: Next/Now

Interactive Kiosk

Scheels is a large sporting goods chain that specializes in experience-based retail. Animatronic characters, mini-bowling lanes, and larger-than-life saltwater aquariums are just some of the features of their locations. To complement their particular brand of destination retail, Under Armour commissioned NEXT/NOW to create an interactive kiosk that uses Augmented Reality to digitally apply signature objects of sports stars to the user: a mouthguard for Steph Curry, sunglasses and headphones for The Rock, a helmet and football for Tom Brady, etc..

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AR Marketing

NEXT/NOW developed a bespoke AR marketing solution so that Chevron could give a unique under-the-hood look into the way long-term use affects moving vehicle and engine parts. After highlighting major friction points, the app then demonstrated how Chevron’s proprietary products minimized wear and extended the life of these critical devices.

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Augmented Reality Face Painting Activation

Nothing goes viral like an awesome photo with a great message – and Intel capitalized on just that at Bonnaroo 2016. There, NEXT/NOW and Intel partnered to spread the word and face the issue about Intel’s commitment to sourcing conflict-free minerals in their microprocessors by commissioning us to build an augmented reality face painting application. An excellent use of corporate social responsibility.

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Perot Museum of Nature and Science Origins: Fossils from the Cradle of Humankind – Interactive AR Experience

Experience “one of the greatest fossil discoveries of the past half-century” as described by National Geographic in the new Origins exhibit at the Perot Museum of Nature and Science. Two new species of ancient human relatives, Australopithecus sediba and Homo naledi made worldwide headlines and provided game-changing insights into the origins of humanity. Fossils of each species left South Africa to be on public display for the first time in a world-exclusive, six month engagement in Dallas, Texas. This is an incredibly rare opportunity to see real hominin material in North America.

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EDM Artist Marshmello Instagram AR Face Game Achieves 3.2 Million Views in 48 Hours. (10,000,000 in 2 weeks!)

Groove Jones was brought on board to create an AR experience for EDM artist Marshmello and his 28 million followers on Instagram. The “face game” uses your face’s gestures and movements to control the gameplay. This is one of the first interactive games to debut on the Instagram platform. Needless to say, it was a huge hit. Over 3.2 million people engaged with it or viewed videos of the game in the first 48 hours after it launched. Within 2 weeks it had reached over 10,000,000 impressions!

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Voted best casino outside of Las Vegas, Foxwoods Resort Casino in Connecticut offers it’s guest an enthralling experience in its resort and seven casinos. Being one of the largest casinos in North America, they went big again by partnering with New England’s finest Red Sox world champion, David Ortiz. Fans can now engage in an AR scavenger hunt on the resort property.

Groove Jones partnered with Foxwoods to create an augmented reality experience revolving around Big Papi himself. This AR “scavenger hunt” features Big Papi taking part in numerous activities that guests can enjoy at the resort casino. Guests can unlock these AR Murals (or AR Portraits) by using the official Foxwood’s App as part of the “Where Is Big Papi” campaign.

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Toyota’s LARK AR App Launches at the Toyota Experience Center – Delivers Digital AR User Manual

Groove Jones was brought on board to help the Toyota Lexus team develop an advanced AR system called the Lexus Augmented Reality Kit (LARK). This interactive application demonstrates how Augmented Reality can help with the education and training of Toyota team members to understand the features in a vehicle. The App is the future of digital user manuals for vehicles.

The Lexus AR app uses machine learning to “learn” what each of the features and controls are so that it can “identify” what is displaying on the screen. We also use Augmented Reality to place tap-able icons at each button so that the user can bring up the features and sample videos of each button.

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