Tag: AR
AT&T – Jordan Spieth PGA Experience

AT&T – Jordan Spieth PGA Experience

by Alvin Manalac April 18, 2019 AR, Entertainment, LBE/Theme Parks, Marketing, Sports

AT&T Connects Golf Fans with Jordan Spieth through Magic Leap and Interactive Golf Club Swing Experiences at Pebble Beach Pro-Am

 

 

AT&T and the PGA TOUR are making it possible for golf fans to get closer to the action at the famous California course for the AT&T Pebble Beach Pro-Am this year. Groove Jones was asked to create multiple digital and interactive experiences that allowed fans to engage with a hologram version of Jordan Spieth (the 11-time winner of the PGA TOUR), giving fans the chance to interact with the star virtually as well as an interactive golf club swing experience.

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Dallas Mavericks – Billboard AR

Dallas Mavericks – Billboard AR

by Alvin Manalac AR, Entertainment, Sports

Dallas Mavericks Bring the Largest Mural in Downtown Dallas to Life with Luka Magic and Augmented Reality!

 

 

The Dallas Mavericks rookie Luka Dončić, who has dazzled on the court all season is now making moves off the court thanks to “augmented reality” technology.

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General Mills – Bees and Trees AR Game

General Mills – Bees and Trees AR Game

by Alvin Manalac AR, Entertainment, Marketing

General Mills On-Pack Interactive AR Promotion for Cheerios and Nature Valley – Support the Bees and Trees Campaign

 

 

General Mills partnered with Groove Jones to create multiple AR experiences for two of their top selling brands – Cheerios and Nature Valley Granola Bars. The AR experiences launched the “Help Us Support the Bees and Trees” campaign for Earth Month. This program supports Cheerios and Nature Valley’s sustainability initiatives.

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Snapchat Nike AR Lebron James

Snapchat Nike AR Lebron James

by Alvin Manalac April 11, 2019 AR, Entertainment, Marketing, Sports

Project Brief

 

 

Fishermen Labs was approached by Nike to create a one of a kind AR experience to welcome LeBron James to Los Angeles. The Client asked to create a unique moment for shoppers at the Foot Locker House of Hoops in Hollywood by bringing LeBron to life through the use of a Snapchat Marker Tracking Lens. Fishermen Labs collaborated with On Board Experiential Agency and Nike to design and install a larger than life mural that would serve as the canvas for the AR experience. Snapchat users could then unlock the lens in-store, point their devices at the art piece, and watch LeBron come to life and recreate one of his most iconic dunks as a Laker.

 

 

 

 

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Visa: Shoot for the Starz

Visa: Shoot for the Starz

by Alvin Manalac AR, Entertainment, Marketing, Sports

BRIEF

 

INITION were delighted to work with Visa to develop an interactive solution that would engage guests and fans at the renowned FIFA World Cup 2018 event in Moscow.

Using technology to add interest, Visa wanted to offer a unique experience. The brief was fairly open, but the solution needed to: reflect the Visa brand, be football related, as well as shareable on social media. It also needed to provide an attractive spectacle in the lobby of the Marriott Hotel for the duration of the games.

 

 

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Vincent Vella – Nedd

Vincent Vella – Nedd

by Rick April 3, 2019 VR, AR

 

ABOUT: Vincent Vella is the co-founder of Nedd, a French immersive marketing agency that has been noticed for its projects using Augmented Reality.
Vincent is a multi-awarded Creative Director who comes from the “classic” advertising agencies (Publicis, Havas, WPP), and who created Nedd in 2011 with his 2 partners – Bruno Samper and Siegfried Rouanet – to invent the communication standards of tomorrow.

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Adidas Tour360 AR

Adidas Tour360 AR

by Alvin Manalac March 27, 2019 360, AR, Marketing, Retail, Sports

Gate Reality teamed up with PGA Pro Patrick Keenan as part of the AR experience of the adidas golf’s brand new TOUR360 app. Users get to explore adidas golf’s most popular shoe close up wherever they are, and see a PGA golfer take a swing on their desk.

 

View full behind the scene video here:

 

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Bang & Olufsen AR Experience

Bang & Olufsen AR Experience

by Rick February 23, 2019 AR, Marketing

Bang & Olufsen has been at the helm of the technology and design revolution for decades; proof of their extraordinary ability for reinvention. Partnering with OutHere to utilize the latest Augmented Reality technology they have created a state of the art experience to showcase the luxury brand’s best in class vision and sound systems.

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XR Soccer Prototype

XR Soccer Prototype

by Rick February 21, 2019 AR, Sports
02 Arena – Volumetric AR Experience

02 Arena – Volumetric AR Experience

by Rick November 13, 2018 AR, Marketing

The O2 Arena, the former millennium dome, is London’s premier entertainment venue. With a mission to get fans excited before, during and after shows, the venue wanted to promote megastar Michael Bublé’s latest tour through its app in a forward-thinking and innovative way.

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