Tag: AR
Desperados – Augmented Edition

Desperados – Augmented Edition

by Alvin Manalac March 12, 2020 AR, Entertainment, Marketing

Street art and augmented design combined into a previously unseen, exclusive experience.

The new Desperados limited edition, created with the 9ème Concept collective, combines street art and augmented design into a previously unseen, exclusive experience.

 

 

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VR Experience for Santos de Cartier Launch

VR Experience for Santos de Cartier Launch

by Alvin Manalac VR, AR, Entertainment, Marketing, Travel / Tourism

AIXR VRAwards 2019 ‘VR Marketing of the Year’ finalist

AR and VR experience for Santos de Cartier launch

In November 2018, Cartier launched their newly redesigned Santos de Cartier watch. The challenge we had was to portray in today’s world the pioneer and bold spirit of a watch created in 1904.

The design was bold for its time, not just because it was a wrist watch, during an era when men used pocket watches, but also, because of its industrial motifs, like the apparent screws of the design and its squared face. Louis Cartier created it to help the aeronautic pioneer Santos-Dumont in his quest to conquer the skies. Santos-Dumont is considered by most Europeans as the first man to fly an aircraft, even before the Wright brothers.

 

 

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EtamExperience

EtamExperience

by Alvin Manalac AR, Retail

Your wildest dream has finally come true. For the reaveal of its newest collection, Etam gave fashionistas the opportunity to have their own private catwalk show.

 

 

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L3 – RealitySeven Sales Toolkit

L3 – RealitySeven Sales Toolkit

by Alvin Manalac February 21, 2020 AR, Training

Challenge

 

Link Training and Simulation approached Make Real to create a sales toolkit to work across a range of devices, that would allow their sales teams to highlight and showcase the unique features and benefits of the RealitySeven full-flight simulator hardware and software training platforms.

 

 

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Roar AR

Roar AR

by Alvin Manalac AR, Entertainment, Training

Introduction

 

Dinosaurs are one of the most marvel-worthy examples of prehistoric life on Earth. Yet, as fascinated as humans are by these creatures, we rarely get to interact with them in meaningful ways. Sure, you can visit the nearest Museum of History, but seeing plastic sculptures just isn’t enough to quench the desire to see a real, live dinosaur. People crave a more realistic experience.

 

 

 

Cubicle Ninjas wanted to change this narrative and make the world of dinosaurs much more interactive and realistic… and therefore, much more fun. Enter RoAR: a one of a kind, intimate experience with some of the most impressive creatures to ever grace this planet. Not only is it awe-inspiring to see these animals in such impressive detail, to scale, and so close up, but it’s also an informative experience that acts as a valuable learning opportunity.

 

 

 

 

Challenge

 

Dinosaurs have been dead for a long, long time, yet humans remain fascinated by them to this day. Bringing these animals back to life for a modern audience was a daunting, but worthwhile task. Creating plastic replicas or hanging up a set of bones just doesn’t cut it anymore! The audience needed something more to witness how these creatures truly moved, breathed, and lived. While science is clearly a long way from making a real-life dinosaur, there was potential to create this experience virtually. But how?

 

 

 

Solution

 

After careful consideration, it became clear that augmented reality (AR) was the answer. As such, Cubicle Ninjas mobilized to bring dinosaurs back to life with cutting-edge AR technology. With only the use of a smartphone, the RoAR application allows users to watch as massive dinosaurs take over their real-world environments. Simply move the smartphone around in any direction, wherever you are, to discover dinosaurs and watch them move around whatever environment you’re already in.

 

 

 

 

The user can walk around to see different angles of the dinosaur, take screenshots to show their friends their adventures, and scan the room to discover more and more animals. This is highly interactive and engaging, making it a welcome change from how we normally observe dinosaurs- just looking at a bunch of bones! This allows the user to observe realistic flesh and behaviour, which is so much more valuable as a learning experience.

 

 

 

Features

 

Each of the dinosaurs was created as a 3D model that has the capacity to interact with whatever environment the user is in. Designed with accurate colors, patterns, structures, textures, and movements, this experience appears to be incredibly realistic. The app demonstrates hyper-realistic pterodactyls flying around the room, triceratops charging at the user, and velociraptors hunting around the environment. There are multiple types of dinosaurs available for discovery, including the most popular, like the Alamosaurus, and some intriguing lesser known species, such as the Utahraptor. Each 3D model is as detailed as the next and has its own unique behaviors to perform for the user. This makes for a captivating experience and one that the user will return to again and again, to observe the dinosaurs in different environments.

 

 

 

As an added touch, as the user watches the animals, the app features informational callouts, including the animal’s name, scientific name, diet, weight, length, and period. This allows users to learn more about their favorite creatures and provides clarity about some of the lesser-known dinosaurs.

 

Conclusion

 

Having the prehistoric world come to life at your fingertips is a thrill that was never available to the consumer market before RoAR. Getting up close and personal to interact with living, breathing, and moving ancient dinosaurs in the environment of your choice is absolutely mesmerizing. Cubicle Ninjas shattered all expectations by merging new AR capabilities with some of the oldest creatures known to man.

 

 

 

 

STUDIO: Cubicle Ninjas

Snapchat Augmented Reality Lens – Kim Products

Snapchat Augmented Reality Lens – Kim Products

by Alvin Manalac February 20, 2020 AR, Retail

For the launch of their newest collection, Midwest Immersive partnered with street-wear brand, Kim Products, to create a limited-edition Snapchat Lens for the launch of her latest collection, Saturday Night Heartbreak.

 

 

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Interior Visualization App

Interior Visualization App

by Alvin Manalac AR, AEC, Real-Estate

The solution is aimed at helping designers, architects, event organizers perform interior visualizations, inner items arrangements and create an overall look-and-feel of the future premises.

SOLUTION

Interio is a solution for interior designers, which allows seeing your project as holograms in the space of the premises with the help of AR technology implemented in Microsoft HoloLens.

 

 

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Top 10 AR Marketing Experiences of 2019

Top 10 AR Marketing Experiences of 2019

by Rick January 12, 2020 AR

With 2400 member companies Virtual Reality Marketing is the World’s biggest business directory of VR, AR and 360 video studios. We keep a close eye on all things XR and help connect brands with the right studio for their marketing and corporate training projects. (more…)

ANSTO XR

ANSTO XR

by Alvin Manalac January 9, 2020 VR, AR, Training

PERIODIC TABLE OF ELEMENTS (AR)

OBJECTIVE

  • To celebrate 150 years of the periodic table ANSTO wanted to create an AR experience that leverages the redesign of their periodic table.
  • Designing an educational and engaging learning tool that encourages students to learn all about the Periodic Table and it’s importance in everyday life.
  • A handful of AR to leap out of the device that shows you the real world uses of each element.
  • With a physical ANSTO wall mounted or pocket sized periodic table, users can understand how useful these elements are to science and industry in the 21st century.

 

 

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Les Bains Hotel VR

Les Bains Hotel VR

by Alvin Manalac VR, AR, Marketing, Travel / Tourism

In the 80s, the legendary Paris night club Les Bains Douches was one of the most popular night spots for music and film stars from around the world, located in the heart of Paris.

Closed for more than 20 years, the owners have decided to rebuild the walls and inaugurated at the end of 2016 the only 5-star luxury hotel in the center of Paris, named Les Bains, which accompanied by a SPA, a restaurant, a a cocktail bar and a new night club.

 

 

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