Tag: 360
How will 360 video impact consumer behaviour in the future?

How will 360 video impact consumer behaviour in the future?

by Rick July 7, 2019 360

The 360 Video Panel consists of some of the industry’s leading 360 video creatives, working on projects for the world’s biggest brands and organizations. Here they share their thoughts on all things 360 video. Do you have a question for The 360 Video Panel? Send it to hello@virtualrealitymarketing.com.

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Seabourn TableVision

Seabourn TableVision

by Alvin Manalac June 15, 2019 360, VR, Training

SEABOURN & PIXVANA PARTNERED TO CREATE CUSTOM VR EXPERIENCE TO TRAIN CRUISE LINE WAITSTAFF

THE CHALLENGE

Ultra-luxury Seabourn Cruise Line had a problem. When a ship’s enormous dining room has 105 tables and is constantly in use, how can you train new waitstaff? With world-class service at the forefront of their promise, the Seabourn team is continually pushing the boundaries of hospitality, accomodation, and service, and cold meals are not acceptable.

 

 

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Intercellular – An Interbody VR Experience

Intercellular – An Interbody VR Experience

by Alvin Manalac 360, VR, Medical, Training

Intercellular – learn more about your body.

Random42’s educational virtual reality experience takes you on an immersive journey inside the human body.

The experience takes a deeply engaging, cinematic approach towards an educational virtual reality experience, designed to educate the user with the fascinating and complex scientific processes that take place within the human body.

 

 

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Where do you see 360 video ten years from now?

Where do you see 360 video ten years from now?

by Rick May 27, 2019 360

The 360 Video Panel consists of some of the industry’s leading 360 video creatives, working on projects for the world’s biggest brands and organizations. Here they share their thoughts on all things 360 video. Do you have a question for The 360 Video Panel? Send it to hello@virtualrealitymarketing.com.

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Criminal Justice Network

Criminal Justice Network

by Alvin Manalac May 10, 2019 360, VR, Entertainment

Mass incarceration is not only inhumane, it’s also against the law. Thousands of people are locked up without trial due to cracks in the penal system of Brazil, which is already the third largest prison population in the world.

It’s for these reasons that JWT was approached by Justice Network to create a campaign and publish a manifesto containing four requests for prisoners:

  1. A remand hearing granted within 24 hours
  2. Immediate release of people who’ve already served their time
  3. No new inmates allowed into overcrowded prisons
  4. Pregnant women or with children under 12 be allowed to wait for trial outside prison

 

 

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British Airways Club Suite VR

British Airways Club Suite VR

by Alvin Manalac April 26, 2019 360, VR, Entertainment, Marketing

Summary

British Airways wanted to bring their new Club Suite to life in VR, using this interactive medium to celebrate the plethora of new features that their Business Class passengers on the Airbus A350-1000 will be able to enjoy.

 

 

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3D Food and Drink Interactive Solutions

3D Food and Drink Interactive Solutions

by Alvin Manalac 360, AR, Marketing, Retail

3D Food And Drink: Solving the Limitations of Print Menus

Imagine walking into a new restaurant, viewing the menu, and having any questions about the food items answered at the push of a button.

This is the kind of transformative dining experience that Toronto-based augmented reality (AR) agency Upcoming Media Inc. is creating with 3D Food And Drink, a ground-breaking app that uses modern innovations to enhance traditional restaurant menus and marketing strategies in the food and beverage industry.

With 3D Food And Drink, restaurants, hotels, caterers, and other hospitality professionals can provide their customers with interactive 3D AR experiences that elevate the dining experience while increasing their bottom line.

 

 

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Covestro VR Transport to Year 2030

Covestro VR Transport to Year 2030

by Alvin Manalac April 15, 2019 360, VR, Web XR, Automotive, Entertainment, Marketing

Covestro is Using VR to Transport its Customers into the Year 2030 and Experience the Future of Ridesharing and Autonomous Vehicles

 

 

 

 

The automotive market is going through rapid and fundamental changes with autonomous driving, ride and car sharing and vehicle electrification. Covestro is a leading producer of advanced polymers and high-performance plastics in North America and around the world. The company has been looking into the future of mobility to guide its development projects and ensure its automotive materials can meet the needs of tomorrow.

 

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RSA Ireland: Don’t Suffer the Consequences

RSA Ireland: Don’t Suffer the Consequences

by Alvin Manalac April 14, 2019 360, VR, Entertainment

BRIEF

 

INITION were asked by the Road Safety Authority in Ireland (RSA) and their agency BBDO Dublin, to create an immersive experience to bring to life the potential consequences of drink-driving.

RSA statistics for 2017 show that alcohol accounts for a significant proportion of fatal road accidents and injuries, rising to 40% in the months leading up to Christmas. Men make up 85% of those arrested for driving over the legal alcohol limit of which half are between 20-39 years old. So the challenge was to create a hard-hitting campaign, that would reach into the minds of these drivers to make them think twice before grabbing their car keys whilst intoxicated, so they could truly appreciate the results of their actions as if it were for real.

 

 

 

 

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World’s First Adopter VR Training Tool

World’s First Adopter VR Training Tool

by Alvin Manalac April 11, 2019 360, VR, Training

BRIEF

 

The Cornerstone Partnership approached INITION in creating a first-of-its-kind, immersive therapeutic training tool. This tool helps finds solutions for children’s social care using virtual reality. “Being Me: Revealing and Healing Childhood Trauma” shows the power of VR and how it can help foster empathy.

“YOU NEVER REALLY UNDERSTAND A PERSON UNTIL YOU CONSIDER THINGS FROM HIS POINT OF VIEW, UNTIL YOU CLIMB INSIDE OF HIS SKIN AND WALK AROUND IN IT”- HARPER LEE, TO KILL A MOCKINGBIRD

 

 

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