As Canada’s largest community builder, Concord Pacific always seeks to be on the cutting edge of technology in the real estate visualization space. Concord Pacific approached LNG Studios in search of an innovative marketing solution to showcase their projects nationwide through Virtual Reality.
VR has a unique ability to make deep, more meaningful connections with the audience. As a virtual reality experience, LNG Studios aimed to redefine the home buying experience. Working closely with Concord Pacific, LNG Studios created a first of its kind mobile based VR marketing campaign as well as an interactive walkthrough using the HTC Vive.
Travel Aruba 360
In an ongoing collaboration with the team at Conde Nast Traveler, Koncept VR had the pleasure of accompanying them on a week-long expedition around the beautiful island of Aruba. The intention was to somehow capture the unique connection of nature and culture that gives Aruba its world-renowned charm.
Open Blue Cobia – VR Film
In February 2016, Koncept VR was invited by Open Blue to film its sustainable, open-ocean mariculture farm. Located off Costa Arriba, Panama, this farm allows cobia (also known as black salmon—though more similar to swordfish in flavor and texture) to live and grow in large, deep-water enclosures that float 12 kilometers offshore, far from sensitive ecosystems.
Koncept VR was particularly excited about this opportunity as it was in line with their goal to create content that is both entertaining and educational—in this case, regards the living environment.
As an added bonus, the shoot afforded Koncept VR the chance to innovate some new techniques: this was their first production that required filming completely underwater and recording with a hydrophone. The submerged footage they created necessitated new solutions during the fine-stitching step of their post-production process.
Koncept VR worked closely with the founder of Open Blue, Brian O’Hanlon, who is the third generation in his family in the seafood business. He gave Koncept VR an inside look at how the farm operates—showcasing everything from procedures within the nursery to where the cobia swim comfortably in large pens alongside whale sharks, 20-meters below the water level. The enclosures mimic their natural environment, as the waters are deep, clean, and full of oxygen.
Low-density, fully submerged enclosures allow the fish to swim in high-energy currents and never see the same water twice. These conditions help the cobia maintain the highest levels of healthy, stress-free living—which in turn provides consumers with a healthy, delicious product. Open Blue has also established a commercial no-take zone spanning over 10 square kilometers.
Similar to the process we developed while working with the United Launch Alliance , Koncept VR’s team was involved with every stage of development for Open Blue—creative planning, consultation, production in the field, editing, all post-production, and assistance with distribution of the final experience.
The 6-minute video is available for view in an app that Koncept VR helped design, via a custom cardboard, in addition to Littlstar and YouTube. They also built a 2-minute short for sharing at trade shows and with future Open Blue clientele. The video will soon be translated into 4 other languages.
STUDIO: Koncept VR
Cavit Wines – 360 Video Experience
Agency 212 reached out to Koncept VR to bring the lush world of Cavit Wines’ family vineyard directly to merchants and consumers. Located in beautiful Trentino, Northern Italy, Koncept VR’s clients wanted to capture the passion and innovation that goes into their sustainable viticulture.
Met – The Temple of Dendur
The Metropolitan Museum of Art reached out to Koncept VR to produce a 360° experience of the Temple of Dendur in The Sackler Wing. The Met is the largest art museum in the United States and one of the most visited museums in the world, so it goes without saying Koncept VR was thrilled at the opportunity to work with this historic institution and create something really special. The shoot brought about some new filming and editing challenges, a big part of what makes working in Virtual Reality so exciting. They are so pleased to share this piece with the world and grateful for the beautiful landscape that The Met provided for them to create it.
Aladdin “Friend Like Me” 360
Disney Theatrical Productions reached out to Koncept VR with a challenge: to create a new kind of 360° experience to showcase the hit Broadway musical, Aladdin. Koncept VR’s goal was to do something unique, going beyond what’s already been seen in 360° Broadway videos—they wanted to champion the showmakers!
Defying the Beast – World Vision
Koncept VR was approached by World Vision to create an emotional, immersive 360 story about their work in Honduras. Fatal gang-related violence, lack of opportunities to provide the bare necessities for their loved ones, and poor conditions in the cities drive men, women, and children to take a long and treacherous journey on a network of freight trains crossing Mexico towards the US border. As many as half a million Central Americans annually hop aboard the life-threatening freight trains nicknamed “La Bestia” (the Beast) in order to reach safer areas and earn money for their families. World Vision aims to prevent this journey by providing programs such as child sponsorships and education for farmers and communities.
The Joy Index: 10 Happiest Places on Earth
Condé Nast Traveler’s campaign, The Joy Index: 10 Happiest Places on Earth, needed to showcase two destinations–Shanghai, China, and St. John’s in Newfoundland, Canada–using the splendor of 360 VR. Sponsored by Bank of America, Koncept VR got a chance to explore exciting locales handpicked by “happiness experts” Gretchen Rubin and Shawn Achor.
Koncept VR joined forces with lifestyle travel magazine, Condé Nast Traveler, to present a stunning VR experience showcasing the gorgeous Cayman Islands. The task was to tell a 360 video story that would be used a tailored marketing narrative specific to Traveler’s needs.
Millions of people around the world lack access to clean water. Sometimes the only water source is miles away (on average 6km) and shared with animals. Because of the latter children are often sick. In addition, the walk for water keeps them from attending school. World Vision is committed to change that. A WV Communications team decided to highlight the struggles of families that lack a clean water source using 360 video. The local Kenyan staff found such a family, the Lotuliapus family, in Kesot village in the West Pokot area. And a little five year old girl named Cheru became the symbol of this struggle.