By Gary Drenik

The growth of the Metaverse over the past 12 months is nothing less than astonishing. For that reason, there’s no better time than now for marketing professionals to get serious about the opportunities available to them. But there’s a problem: many of these marketers are unsure of whether or not to buy into the hype.

To help clear the air, consider the recent development and growth of both the virtual reality and augmented reality sectors of the Metaverse. These technologies continue to evolve, with total worldwide spend expected to increase from $12 billion in 2020 to $72.8 billion in 2024. This isn’t hype. These are cold, hard facts.

There’s no shortage of reasons for the growth of the Metaverse and the hype surrounding it. And that’s especially true when it comes to marketing. The Metaverse has created an even playing field among brands of all sizes. Previously unattainable opportunities have moved to the forefront, and the younger demographic — specifically, those in the 13 to 35 age group — continues to push the digital world forward with each passing day.

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