VRM Reality Innovators Highlights 2025.09.17

VRM Reality Innovators Highlights 2025.09.17

VRM Reality Innovators Highlights 2025.09.17

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered. 

Roblox’s Hottest Movie Tie-In Yet?

DreamWorks let fans live How to Train Your Dragon in an epic Roblox world—raising dragons, joining clans, and battling the Red Death. The result? Roblox’s top theatrical campaign ever. Read more

Dior’s Celestial Vision Comes to Life on Snap Spectacles

To launch Dior’s Lucky Collection, Playar crafted a celestial AR experience blending astrology, elegance, and spatial storytelling. A rare mix of intimacy and wonder, rooted in the house’s iconic flair. Read more

Dressgo Blends AI, Avatars & Shopping in 3D

Dressgo brings AI and avatars to the fashion floor, letting users try on outfits in a virtual showroom before buying IRL. A glimpse into how spatial commerce could reshape retail. Faster, smarter, more personal. Read more

Roblox Levels Up: Highlights & Voices from RDC25

RDC25 delivered major shifts: Roblox’s engine upgrades, native avatar makeup, Moments’ debut, and a standout interview with Louqman Parampath on immersive ads, safety, and monetization. Big moves, bold bets. Read more

Lennard Wolf & Georgii Vysotskii Break Down Splatting

Gaussian Splatting is blowing up in 3D, but what is it really, and why does it matter for XR creators? From photoreal scenes to real-time avatars, this primer breaks down what’s hype and what’s happening. Read more

Meta Ray-Ban Display Unveiled

Meta just unveiled the Ray-Ban Display: smart glasses with a private in-lens display, built-in AI, and neural gesture control. We’re not at XR-AI nirvana yet, but this is a bold leap in the right direction. Read more

VITURE Raises $100M to Power Up XR for Enterprise

VITURE just raised $100M to expand its Luma XR glasses lineup and global reach. From entry-level to “The Beast,” they’re pushing immersive tech into enterprise, training, and daily life. Big funding, bold vision. Read more

By | September 18, 2025