There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.
IKEA Turns Roblox Into a Hiring Playground
IKEA reimagines hiring by turning Roblox into a playful career simulator. Gamers become co-workers, explore roles and discover what it’s like to join the company — virtually and beyond. The results? Ballistic! Read more
UNWARE Holodeck: Wearable‑free VR Goes Mainstream
UNWARE’s Holodeck turns physical spaces into wearable‑free VR worlds. Participants simply step in, move naturally, and explore immersive content—ideal for training, design, or client presentations. Read more
BMW Uses Mixed Reality to Test Safer, Smarter
BMW redefines vehicle testing by blending real-world driving with virtual scenarios. Mixed Reality enables complex tests in safe, closed environments – boosting precision, speed and safety at every stage. Read more
Inside 100 Thieves’ Brand Playbook & UGC Wins
100 Thieves’ rise from esports org to culture brand takes center stage in this packed episode, plus Swifties, Roblox safety, Ray‑Ban smartglasses, and a candy brand winning in Fortnite. It’s UGC madness. Read more
AR & AI: Amazon’s Vision for Next‑Gen E‑commerce
Amazon’s lead XR‑AI designer Iris Pan shares how AR and AI are reshaping e‑commerce—from immersive tools to conversational design models that drive both business value and brand interaction. Read more
Hands-On with Vivo’s Vision Pro Challenger
SkarredGhost gets hands‑on with the Vivo Vision Discovery Edition, a lighter, comfier – and more affordable – alternative to the Apple Vision Pro. Early impressions? Surprisingly strong. Read more
Top 10 Roadblocks for Early XR Startups
From pricing paralysis to demo-to-deal drop-offs, XR founders face a unique set of challenges. This top ten list maps out the hidden hurdles slowing down even the most promising startups. Sound familiar? Read more
