VRM Reality Innovators Highlights 2025.07.23

VRM Reality Innovators Highlights 2025.07.23

VRM Reality Innovators Highlights 2025.07.23

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered. 

L’Oréal Paris Launches Virtual Catwalk Experience

L’Oréal Paris brought the catwalk to everyone with a virtual simulator that blends fashion and tech. Powered by real-time avatars and spatial mirrors, the immersive experience turned heads—and set a new standard. Read more

Sloyd’s AI Speeds 3D Asset Production

Sloyd’s AI-powered 3D platform lets teams generate game-ready assets in minutes. From parametric templates to text‑to‑3D prompts, it slashes complexity and cost—making scalable, high-quality creation easier than ever. Read more

Karta x NASCAR: Fortnite Racing on Steroids

Karta’s Fortnite collab with NASCAR brings the Chicago Street Course to life with a reimagined Rocket Racing map. It’s a high-speed blend of brand and gameplay, powered by top creators behind the scenes. Read more

Albane & Nic on Winning Brand Moves in Gaming Worlds

Albane Prioux (GEEIQ) and Nic Hill (Sawhorse) unpack how brands can reach the right gaming audiences with tailored content. From Roblox to Fortnite to Minecraft, they break down what’s working—and why it matters. Read more

Rooms App Makes Doomscrolling Smarter

What if doomscrolling actually made you smarter? Rooms reimagines content as spatial thinking—letting users explore big ideas through interactive, visual maps. It’s curiosity with structure, and it sticks. Read more

SneakAR: Where Fashion, Tech & Rebellion Meet

Ian Harrison, founder of SneakAR, shares how AR-powered sneakers can connect people—not just impress them. From 90s Austin to immersive fashion, this one’s for the rebels building with soul and story. Read more

AI Replaces Candy Crush Devs at Microsoft

Microsoft laid off Candy Crush devs after integrating the very AI tools they helped build. It’s a stark moment in the automation wave—and a signal of how fast roles are shifting in game development and beyond. Read more

By | July 22, 2025