VRM Reality Innovators Highlights 2025.07.09

VRM Reality Innovators Highlights 2025.07.09

VRM Reality Innovators Highlights 2025.07.09

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered. 

BMW’s Luxury Yacht Gets Immersive

BMW meets the high seas in this stunning collaboration. Tyde’s ICON yacht gets the immersive treatment it deserves, letting you explore every luxurious detail of this floating masterpiece without getting wet. Read more

BMW Motorrad Builds Immersive Game on Spatial

BMW Motorrad levels up fan engagement with a bold, browser-based game on Spatial.io. From digital twins to gamified missions, this isn’t your typical motorcycle showroom experience. Read more

Pilot Instincts: AXIS & Varjo Upgrade Training in VR

Can a checklist save a life at 30,000 feet? AXIS Flight Training and Varjo rethink pilot prep with VR that builds instinct, not just memory. High-stress training gets real in this immersive cockpit experience. Read more

Roblox Studio Rebuilds Squid Game Frame by Frame

Roblox-native studio Barrier Four recreated Squid Game S3 shot-for-shot—inside Roblox. In this episode, Brands In Play dives into how in-engine filmmaking is changing trailers, gameplay, and branded worlds. Read more

Making Splats Walkable & Monetizable with Arrival Space

Lisa Maria Egger of Arrival Space unpacks how to make Gaussian splats walkable, monetize them, and why shared, persistent 3D spaces matter more than ever. A deep dive into the future of immersive creation. Read more

AI Saga “Untold” Wows – But Raises IP Questions

Can AI bring your dream saga to life? Kavan’s 8-year journey meets Phantom X’s tools to launch Untold: The Immortal Blades. The trailer stuns, but also sparks debate over IP and AI’s cinematic future. Read more

AAA-Style Game Concepts—Now Solo with AI

Cédric Ratajczak used AI to create a stunning, studio-quality game concept—solo, in a week, with zero code. It’s a glimpse into a future where one creator can deliver what used to take full teams and big budgets. Read more

By | July 9, 2025