There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.
NARS Blends Beauty, Tech & Culture in Bold Activation
NARS pushed the limits of beauty and tech with its boldest virtual activation yet. From AR filters to full-on immersion, discover how this Maison made waves across fashion, gaming, and Gen Z culture. Read more
QinetiQ Reinvents Sub Training with VR
How do you prepare submariners for extreme real-world scenarios? QinetiQ turned to VR to create high-stakes training that’s safe, scalable, and strikingly real. A bold dive into defense innovation. Read more
FIFA Goes XR for Club World Cup with DAZN & Meta
FIFA and DAZN team up for an immersive Club World Cup 2025 experience on Meta Quest. With multi-angle streams and a real-time 3D pitch, it’s a bold new play in spatial sports viewing. US-only, but packed with promise. Read more
Overwolf’s Secret to Reaching 100M Gamers
Overwolf is quietly powering access to 100M+ gamers through UGC, mods, and creator tools across 1,500+ titles. In this episode, CEO Uri Marchand breaks down how brands are finally getting into play. Read more
KIRI Cracks Mobile 3D with Gaussian Splatting
Gaussian splatting is hot—but not easy. KIRI’s breakthrough delivers sharper 3D scans using just a smartphone. Discover how they cracked the code to make high-quality splats fast, simple, and mobile-friendly. Read more
GEEIQ Reveals Gaming’s New Brand Leaders for 2025
GEEIQ’s new report reveals a shift in virtual brand strategy: fashion is no longer dominating. From razors to burgers, 2025 is the year more industries step into gaming—and the data shows who’s winning. Read more
Niantic Spatial Bets Big on Geospatial AI
Niantic is evolving. With the launch of Niantic Spatial, the Pokémon Go pioneer is now charting a bold path in geospatial AI—blending maps, machine learning, and AR to power the next generation of spatial experiences. Read more
