VRM Reality Innovators Highlights 2025.05.19

VRM Reality Innovators Highlights 2025.05.19

VRM Reality Innovators Highlights 2025.05.19

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered. 

Shopify & Roblox Launch 3D Commerce with Fenty

Roblox and Shopify just launched real-world commerce in 3D. Fenty Beauty leads the way with shoppable products, avatar drops, and immersive labs—setting the bar for next-gen retail. Read more

Meta Designer Launches Personal XR Space Experience

Meta’s Yoon Park just dropped Cosmic XR—a passion project that lets users explore the universe from their living room. Built solo and inspired by HoloLens, it’s a love letter to space and immersive design. Read more

Nestlé Goes XR with Wellness-Driven Immersive World

Nestlé Malaysia enters the metaverse with a gamified XR space focused on wellness, sustainability, and brand engagement. Built with Thorium Labs, it’s another strong move from global brands into immersive media. Read more

Winnie Burke Unpacks Roblox’s Commerce Shift

Roblox is evolving fast—Winnie Burke joins Brands in Play to unpack full-funnel brand strategy, Shopify-powered commerce, and what it takes to truly engage Gen Z and Gen A. Plus, a hands-on test of Fenty’s new Roblox store. Read more

Meshy CEO on the Future of 3D Generative AI

3D generative AI is transforming from a niche tool into a creative powerhouse. In this XR AI Spotlight interview, Meshy CEO Ethan Hu discusses how text-to-3D workflows are reshaping content creation, from prototyping to immersive world-building. Read more

KZero Releases Full Spatial Reality Market Map Q2 2025

KZero just dropped the full Q2 2025 Spatial Reality Market Map—now featuring AR creation tools and AI-driven agentic systems. A sharp look at who’s building the future of spatial computing. Read more

Google Teases Smart Glasses to Rival Meta’s Ray-Bans

Google just teased a bold move into smart glasses, hinting at a potential rival to Meta’s Ray-Bans. With deep ecosystem integration and Gemini AI in play, this could shake up the wearables game. All eyes on I/O 2025. Read more

By | May 20, 2025