Build a metaverse strategy to deliver sustainable business outcomes

You may have heard that the metaverse is the next big thing, but in fact, several metaverse-related technologies already offer significant business opportunities. Other elements are still surrounded by enormous uncertainty. In PwC’s survey of over 5,000 US consumers and 1,000 US business leaders, 50% of consumers call the metaverse exciting, and 66% of executives report that their companies are actively engaged. These companies are building proofs of concept, testing use cases and even generating revenue from metaverse environments or (more commonly) the underlying technologies. Eighty-two percent of executives expect metaverse plans to be part of their business activities within three years.

Side project or fundamental to strategy?

Two-thirds of company leaders tell us they’ve moved beyond metaverse experimentation, and within a few years, most say their metaverse efforts will be fully integrated across the business.

Who’s betting on the metaverse…

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Read more here: PwC 2022 US Metaverse Survey