By Scott Belsky
By now, you’ve certainly heard enough hype about the metaverse to conclude that it’s on the horizon. But don’t expect many true metaverse experiences to gain mass adoption in 2023. Instead, 2023 will be the year when we’ll become “metaverse-ready.”
There are already amazing immersive and interactive experiences available, including games like Fortnite, Minecraft, and Roblox. But none of these games truly pay off on the promise of the metaverse we imagine today, a virtual world in which we can meet friends and strangers from around the world to play, explore, shop, and interact. To bring that vision to reality, we have some work to do in areas like content production, technology standards, and virtual commerce.
One thing we know about the metaverse is that it will succeed only if it is filled with rich, interactive, personalized, and engaging 3D content. Many companies and creators have already begun ramping up 3D content creation, not only because it allows them to experiment with metaverse experiences for the future, but because it helps them solve business problems now. Creating in 3D lets companies create marketing images for websites, catalogs, and ads in a way that’s faster, cheaper, more scalable, and more sustainable. For instance, three-quarters of product images in IKEA catalogs are already rendered in 3D, rather than shot. Ice-cream maker Ben & Jerry’s produces thousands of product images in weeks, rather than months, by rendering them in 3D—and at a fraction of the cost.
Read more here: It’s Not Too Early To Become Metaverse-Ready