By Alexander Lee

As a potential recession approaches, brands are still enthusiastic about the future promise of the metaverse as a social media and marketing channel. But an influx of brand dollars into the metaverse has spurred the rise of a host of snake oil salesmen claiming undue expertise in the space, making it more difficult than ever to determine who the actual metaverse experts are.

Given the nascent state of the metaverse, there remains significant disagreement about exactly what it is and how it works, even among legitimate experts with years of experience building virtual spaces. To learn how to determine whether a so-called metaverse expert really knows what they’re talking about, Digiday spoke to five metaverse mavens across the worlds of marketing, gaming and Web3.

—
Continue reading here: How To Spot The Real Experts In The Metaverse — And Avoid The BS