By Born Studios
The metaverse is transporting fashion to a new dimension. Whether you’re a keen gamer or just decided to tap into the world’s first virtual fashion week, it is likely that you’ll have spotted a luxury brand or two on your travels.
After Gucci became one of the first major fashion brands to enter the metaverse in 2021, their Gucci Garden experience quickly showcased the potential of virtual branding. Teaming up with Roblox, the luxury designer saw 19 million visitors in just two weeks! Exhibiting handbags to hats on a range of interactive avatars, Gucci created an unforgettable experience for fashion enthusiasts around the globe.
Following Gucci’s success, more luxury brands are jumping headfirst into the metaverse. Designers such as Balenciaga, Ralph Lauren and Tommy Hilfiger are just a few of the industry pioneers taking fashion forward, but the question is, where can it go next?
Continue reading here: Fashion’s VR Solution: How Is The Fashion Industry Using The Metaverse?