Brands Are Flooding The Metaverse, But Gamers Just Don’t Care

Brands Are Flooding The Metaverse, But Gamers Just Don’t Care

Brands Are Flooding The Metaverse, But Gamers Just Don’t Care

By Janko Roettgers and Nick Statt

Hi, and welcome to Protocol Entertainment, your guide to the business of the gaming and media industries. Today, we’re taking a look at new survey results about brands in the metaverse, Tim Cook’s new comments on augmented reality and the controversy surrounding Saudi investors tapping into the game industry.

NO ONE WANTS BRANDS IN THE METAVERSE

Remember the peak of the Second Life hype, when companies like Intel, BMW and Coca-Cola all rushed to establish their presences in developer Linden Lab’s virtual world? History appears to be repeating itself with the metaverse, as hardly a week goes by without an announcement of a major brand setting up shop on a nascent metaverse platform.

Here’s some free advice for brands: Don’t do it. The metaverse is still much more of a concept than a place, meaning that you’ll likely spend your money on a platform that won’t be around if and when the whole thing really starts to take off. Plus, if Second Life’s history provides any lesson, it’s that people really don’t care about brands in the metaverse.

That’s also the result of a new survey published by Zipline this week, which recently queried people about their attitudes toward the metaverse, brands and NFTs.


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By | July 15, 2022