VRARA GSO 2020 – How Much is XR?

VRARA GSO 2020 – How Much is XR?

VRARA GSO 2020 – How Much is XR?

Virtual Reality Marketing is a member of the VRARA—a global organization with over 50,000 members, 25 vertical committees and 50 chapters around the world. Their mission is to support the XR industry with resources, networking events and educational outreach. VRM has been at the forefront–providing information and business insights for the organization and its membership.

VRM leads the Marketing and Advertising Committee and developed a series of webinars to help viewers understand how immersive solutions are crafted, presented and priced. They showcase panels and interviews with CEOs, XR creators and brands, who share their inside knowledge, experience and know-how regarding development and production.

Before clients can measure the effectiveness of immersive media against the costs, there has to be a shared reality of terms and language. This webinar will describe a baseline of production costs and how major players craft and charge a scope of work. It will also educate potential partners who may not have a granular understanding of XR and help them compare various vendors. The project also provides studios a way to metric themselves against each other.

Recorded September, 2020


Terry Proto
CEO + Co-Founder of Virtual Reality Marketing

Deborah Worrell
Chief Strategy Officer and Partner at Virtual Reality Marketing

Robin Moulder-McComb
CEO and Founder of 3lb Games

Alex Hessler
Partner at Invisible Thread

Alex Porter
CEO and Founder of Underminer Studios

Jon Powell
Co-founder at Look-on Media

By | October 2, 2020