The First-Ever Metaverse Fashion Week: Digital Fashion Is Here To Stay

The First-Ever Metaverse Fashion Week: Digital Fashion Is Here To Stay

The First-Ever Metaverse Fashion Week: Digital Fashion Is Here To Stay

By Inna Kombarova

The digitalization of the fashion industry is inevitable with the rising popularity of the Metaverse, but technological improvements are still required to gain momentum.

Incredible as it may seem, digital fashion has developed so much that it already needs its own fashion week with all that implies: from the shows and presentations of new collections to public talks and parties with true DJs. The first-ever digital fashion week took place March 23-27 in Decentraland, a decentralized virtual social platform on the Ethereum blockchain.

Previously, Jonathan Simkhai presented his collection in Second Life right before New York Fashion Week. After the show, skins of evening outfits could be purchased at NFT to dress up users’ avatars in Second Life.

Decentraland also held the first full-fledged fashion week in history, lasting five days. On the first day, Selfridges launched a store where NFT of the real exposition currently held in London was presented — the future of Victor Vasarely’s work and the influence he had on his contemporary Paco Rabbane called UNIVERSE. Players can purchase NFT dresses as well as Fondation Vasarely artworks.


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By | April 28, 2022