By Janet Balis
The metaverse is all around us, unlocking substantial value for companies.
- How can you harness the metaverse to build brand?
- How can you achieve the optimal balance between physical and digital consumer experiences?
- Why is focusing on employee experience critically important?
The metaverse and Web 3 have energized the business, technology and consumer landscape. Adoption of non-fungible tokens (NFTs), decentralized finance (De-Fi), cryptocurrency and metaverse worlds continues to accelerate as early adopters and capital move at pace into this new landscape. Many major consumer brands have embraced the opportunity to use this new space to innovate around their brands and how they reach the next generation of consumers. For some, the energy may be overhyped and prone to volatility, certainly around cryptocurrency, for example. But companies have an opportunity to take a balanced strategic perspective as they lead their teams into these new domains, contemplating both the opportunities and the risks appropriately.
Read more here: How metaverse and Web 3 can create real value for your organization