BMW Group

The application is a virtual presentation of the latest S 1000 RR model, a high speed motorcycle from the BMW Group. In its third generation, the new bike has significantly improved performance over its predecessors due to a series of highly innovative changes to its motor. The two scenes of the application illustrate these changes and showcase the overall aesthetic and technological beauty of the motorcycle.

S 1000 RR VR was first made public at the new model’s International Press Launch that took place between March 5th and March 14th, 2019 on the racing track in Estoril, Portugal. The constraints of a live demo showing the new engine features were fully overcome with virtual reality. In the main scene of the application, the player travels through an animated motor magnified 500 times, with key points highlighted with short texts. The immediate technical understanding gained through the VR experience had an amazing effect on the journalists. Many exclaimed afterwards “Now I get it!” One journalist told Numena afterwards that he always wanted to go inside his motorcycle’s engine. For drivers passionate about the S 1000 RR, the experience proved to be a dream come true, literally.