With the launch of a completely redesigned lineup of cars during the past 4 years, Volvo Cars has successfully positioned itself as one of the world’s leading premium automotive makers.

To honour these new designs, Volvo Cars required a next-generation presentation method to both showcase the new design language of each car but also highlight every model’s unique set of characteristics.

By opening a series of flagship experience stores in high end commercial centers around the world, starting with Tokyo, Milan and Stockholm, Volvo Cars aimed to not only present their new cars in an entirely new setting but also solve the problem of how to reach a new generation of buyers that never visit traditional car dealerships.