Credits

Next/Now
Trek

Permanent Augmented Reality (AR) Installation

Trek is a cycling company that thrives on innovation and needs technical performance. Seeking a way to further its branding by streamlining the bike purchasing experience and abbreviate an often lengthy and costly bike fit process, the professional sporting powerhouse reached out to NEXT / NOW to create a one-of-a-kind Augmented Reality (AR) tool that would disrupt this process and reduce it to a comfortable, touch-and-go service that instantly connects buyers to their ideal bike match.