Credits

Start VR, Qantas

OBJECTIVE
  • Generate increased ticket sales
  • Showcase Australian locations
  • Connect these locations with flying with Qantas
EXECUTION
  • VR content presented via branded cardboard units
  • Cardboard units distributed at on-site activations
  • PR positioning Qantas as premiere Australian Airline
  • “Book Now” functionality linked to content
  • Using Start VR’s proprietary Startgate app
RESULTS
  • Generated increased “Book Now” enquires
  • Created a clear point of difference: Qantas vs. competitors
  • Created a self-contained app for Qantas to publish content
  • All Qantas’ VR & 360° content now held in one place
  • The response has exceeded Qantas’ expectations
  • Start VR commissioned to produce additional VR content