Groove Jones
Ford Motor Company

Ford Motor Company is Using a Gamified VR Experience to Demonstrate the New Co-Pilot360™ Safety Technology

Groove Jones were asked by GTB and Ford to create an immersive and interactive VR experience for the public and press to get a firsthand look at the deep suite of Ford Co-Pilot360™ safety products.

Consumers and the press got a chance to take a VR driving experience in the 2019 Ford Edge and Explorer vehicles, that took them on a journey from their home, a drive on a busy highway and then into the city. This five-minute interactive experience put them in a variety of scenarios where they faced numerous obstacles and hazards to demonstrate the safety technology.