Credits

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Faber-Castell

Faber-Castell makes over 2 billion pencils every year, and is one of the world’s largest office supply companies. Applying the principle of social responsibility towards business partners and the community, and prioritizing the continuous search for ecological processes and materials that contribute to the conservation of the planet, Faber-Castell put out a line of eco-friendly pencils made of 100% reforested wood. To advertise the product, the company launched an app called “Endless Forest,” created by David agency and developed by VZ Lab.