Credits

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Diesel
84.Paris

For the launch of the perfume “Only the Brave”, Diesel and agency 84 wanted to highlight the new perfume bottle while illustrating the brand’s slogan: Only the Brave.

At a height of 150 metres at the heart of New York, users have to make their way along a ledge and take a perfume bottle out of the wolf’s mouth. The campaign is deployed all over the world in shopping centres.