Credits

Neutral Digital
British Airways

British Airways wanted to bring their new Club Suite to life in VR, using this interactive medium to celebrate the plethora of new features that their Business Class passengers on the Airbus A350-1000 will be able to enjoy.

A VR experience to include both the aircraft and cabin environments, allowing the user to experience the new Business Class product and the special liveries relaunched as part of British Airways’ 100th anniversary. Coupling this with 4K video footage giving an overview of the new aircraft, 360° images for websites, social channels and mobile VR headsets meant that British Airways had chosen a truly holistic way of both familiarising crew and internal stakeholders with the new cabin and marketing the quality of the upgrades to the general public. To make this experience even richer, Neutral Digital used a new photo tool to add a visualisation mode allowing British Airways’ marketing and content teams to capture and share stunning, high-quality real-time images within a huge variety of editing parameters.