Audi Norway has released the Audi quattro coaster AR app, making it possible for anyone to have an Audi quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest commercial television. In a move to show that Audi’s technological edge is not just in its cars but in the brand’s DNA, it’s the first time a campaign has seen a moving image activate an AR experience.
Audi quattro coaster AR was created by the Norwegian Audi importer in partnership with Norwegian creative agency POL Oslo, who were also behind Audi’s Cannes Lions-winning Enter Sandbox VR experience last year. DVA Studio provided immersive technology, expertise, app development and film production.