The 360 Video Panel consists of some of the industry’s leading 360 video creatives, working on projects for the world’s biggest brands and organizations. Here they share their thoughts on all things 360 video. Do you have a question for The 360 Video Panel? Send it to firstname.lastname@example.org.
Where do you see 360 video ten years from now?
“Every major event will be live broadcast in 360 along with 2D video”
Simon Romanus: I think 360 video will be a huge part of how everyone is watching everyday media content. It will be as natural as watching TV today. The technology will be improved to a level where you can’t tell the difference between reality and virtual reality. Every major event will be live broadcast in 360 along with 2D video. 360 video ten years from now will also be in every school, hospital and educational institute all over the world. It will democratize the whole system of education and social interaction as well as travelling. This will help everyone look at the same things with the same result in knowledge since the image is not personally interpreted but instead everyone has the chance of getting the exact same experience. The video will be displayed through eye lenses with microchips inside. This way it’s easy for everyone to use. We will also be able to wear haptic suits that are cheap and accessible for everyone.
Simon Romanus runs Wonderworld VR and is an award winning producer that has been developing and producing network format shows across the globe for over 20 years.
“We will be able to walk around in 360 videos”
Niels Waem: As we see today, 80% of the content we see online is video. The regular 2D video will still have its use, but in ten years from now, I see 360video making its way. VR goggles will have adopted to 4K or 8K standards, that is what’s lacking at the moment. Consumers don’t want to take a step back in technology. That’s what happening now, they like the concept of VR video, but they don’t want to give up quality. The impact on society will be huge.
At CES 2017 I witnessed a demo of volumetric 360 videos, I’m sure we will be able to walk around in 360 videos. To me, that was an absolute eye-opener. Imagine the enormous opportunities for advertising your brand. We already live in a constant content-consuming world, add experience such as high-end 360 videos with an excellent story to your brand content strategy, and you’re safe for the next 10 years.
We’ve already witnessed a significant shift from product marketing to brand marketing. The product is subjected to the brand. Brands are making the shift towards experiences and instagrammable, socially shareable moments. In the following ten years, my opinion is that this urge for experience and the feeling to be part of something bigger will only increase.
Niels Waem is a Marketing & Community Manager at VRTL – the premium platform for learning virtual reality storytelling online.
“360 video will be non-discernable from the human eye”
Lance Loesberg: In ten years 360 video content will be at a level where it is non-discernible of that from the human eye. However it will be dependent upon display devices and data management for the content at those levels for it to be consumable. Capture devices (360 cameras) will be so advanced in form factor and efficiency that parallax will become almost non existent. The utilization and manipulation of voxels will advance volumetric video to emulate real life scenarios that will have a huge impact on how we interact, learn, train, and experience places and events with the use of mobile VR headsets. In essence, this will also become the next new form of media.
Lance Loesberg is the founder and CEO of BigLook360 – pioneers and creators with over 20 years experience in producing 360 / VR video and immersive solutions.
“Volumetric live-streaming of Glastonbury Festival or the Superbowl”
Robin Fuller: At the moment, producing 360 video is very much bound up with the tech involved. We have this constantly evolving world of cameras, headsets, workflows etc that, to a certain extent determine what is actually possible in 360 video. Everyone is trying to explore the boundaries of this tech, what can we do? How can we push this tech into new creative areas and, where there are limitations, how can we improve the next iteration of technology to get past them? As the tech improves, I think we’ll see some significant steps forward. Improvements in picture quality, new lens stitching algorithms, higher density images etc – these things are happening all the time, but one thing I think will be a big step forward is 6DOF. When we have workable 6DOF cameras, 360 video will take a big jump forwards in its ability to provide a fully immersive experience. This tech is already on the horizon so looking beyond that, we’re into speculating about volumetric video capture, streaming volumetric content, and beyond – all exciting things!
Aside from the tech, I’m really excited to see how 360 video grows as a media and art form in its own right. At the moment I think it’s mostly something that gets picked up by either tech-minded people or by people already working in traditional film. This means that, creatively, people are mostly relying on established film language when they try to craft narratives – and often this film language just doesn’t work. Although there is certainly a lot that we can learn from traditional film, as creatives we need to accept that immersive video is its own entity and develop our own visual language for storytelling in 360. As more people get involved in 360 video, as it moves more and more out of the tech world and into the hands of creatives, we’ll see some interesting and exciting developments that will fully establish immersive video as a medium in its own right.
At the moment, 360 video is still seen as something of a novelty. There is some great content being produced, but a lot of it doesn’t reach mainstream audiences. Though early adopters and tech savvy people may be completely used to it, the majority of people have never worn a VR headset. VR and 360 video is still in its infancy, but the ideas are rapidly gaining traction, and with big names like Facebook, Google etc putting their weight behind VR experiences, it’s safe to predict a future in which they are completely mainstream. This emergence into mainstream, combined with the advances that we’ll see in technology, create an exciting future for immersive video. Volumetric live-streaming of Glastonbury Festival or the Superbowl; the ability to virtually visit and explore any corner of the world (even beyond our planet); immersive narratives that change and evolve in response to the audience – all of these things are possible.
Robin Fuller is Artistic Director at Immersive Studios – an award-winning production studio and one of the pioneers of innovative VR, AR and 360° video experiences.
“360 video will be much more mainstream”
Michael Danks: 360 video will be much more mainstream. Magic window applications if 360 will grow in popularity and become more interactive. The growth in popularity of 360 will burgeon different platforms
including 360 experiences being available on your TV at home.
Michael Danks is Head of 360 at VRCraftworks. VRCraftworks is an immersive agency that makes bespoke VR, AR, MR and 360 content for organisations.