What can VR do for corporate training?

The VR Expert Panel consists of some of the industry’s leading VR creatives, working on projects for the world’s biggest brands and organizations. Here they share their thoughts on all things VR. Do you have a question for The VR Expert Panel? Send it to hello@virtualrealitymarketing.com.




Sol Rogers


How do you think VR will change corporate training? 

– VR-based training programs can reduce training time by 40 percent and improve employee performance by 70 percent, compared to traditional training. Therefore, it’s no surprise that it is one of the most common uses of XR within enterprise – 62 percent according to CompTIA

VR-based training has many benefits for enterprise over standard training methods. VR training can be performed anywhere at any time, which saves time and money for the company and employees. It also mitigates the risk of putting trainees into potentially dangerous situations, which is why the police force and fire service are using VR as a training tool.

With recent releases of standalone headsets such as Oculus Quest, VR is becoming more accessible, easing the adoption of VR-based training in enterprise. While high-resolution headsets such HP Reverb and Varjo VR-1 ensure that high-precision training is now possible.


How can VR help companies save money on training?

– VR can help eliminate some of the hidden costs of employee training such as employee time, travel, facilities, materials, and equipment. Another plus for VR training: costly, difficult, or otherwise-impossible scenarios and simulations become within reach.

American retail corporation Walmart has deployed thousands of Oculus Go devices across its workforce for training. The retailer is using VR to train associates in three main areas: new technology, soft skills like empathy and customer service, and compliance. Participants in Walmart’s early VR training program reported a 30 percent higher training satisfaction, versus other training materials and methods. 70 percent of employees who trained in VR outperformed groups trained with other materials and techniques.

Intel has to give regulatory training on electrical safety, the company has created VR scenarios to deliver it. The scenarios place users in a manufacturing plant, where they have to complete specific tasks. The VR program also tracks analytics such as how long it takes trainees to complete tasks and which objects they interact with. Intel estimates a 300 percent ROI potential on the VR course and 94 percent of trainees surveyed asked that more VR courses be made available, demonstrating the demand for this type of training.


What makes VR so efficient as a training tool? 

– Throughout time, humans have used visual-based methods to help them remember information – from early cave drawings to modern-day video. VR is not only the next logical step but a step in the right direction: research suggests we retain more information and can better apply what we have learned after participating in virtual reality exercises.


Sol Rogers is the CEO and Founder of REWIND. The company uses new technologies to deliver immersive (VR/AR/MR) software solutions for the world’s largest companies, agencies, and brands.

Check out our interview with Sol Rogers.



Adam Randall 


How do you think VR will change corporate training?

– With a retention and comprehension rate of 75%* (compared to audiovisual at 20%*) it’s clear why organisations are embracing VR to increase learning quality. And the benefits don’t stop there — VR offers significant cost-saving benefits too — add increased engagement and better analytics and it’s easy to understand why the VR training market is predicted to grow to $6.3 billion US by 2022.

But, maybe the biggest benefit of VR in corporate training is it allows you to fail — to learn through mistakes. Making mistakes in a physical environment can be a costly, impactful and embarrassing experience, but doing so in VR allows the trainee to understand what the results of error would be in the real realm and how to stop it from occurring.

One interesting set of use cases lies in crisis replication. Within aviation, there is an enormous benefit to a new member of cabin crew being able to ‘hit the ground running’ when they first board a plane. In VR, trainees can run through an entire evacuation procedure, start to finish, and see all the outcomes of their various actions unfold in front of them; they can learn how to deal with tricky passengers or a medical emergencies on descent.


How can VR help companies save money on training?

– The potential cost savings of adopting VR for training are myriad, and maybe none more so than within aviation where training staff can include the cost of time, employee travel, building mockups, transporting equipment, real estate and the huge cost of grounding a plane. With margins as tight as they are — less than $6 per passenger — it’s no surprise to see airlines, like American, using VR to deliver efficient, self-paced and engaging VR programmes.

The ROI on digitally recreating assets like planes for VR gives organisations a dynamic, future-proof, multi-purpose asset that can be used across training (to train new cabin crew), design (to experiment with new materials, branding and layouts) and marketing (to deliver engaging, narrative-driven experiences or assets for web and print). Airlines like British Airways are ahead of the curve in this respect and on their way to having a fully digitally re-
created fleet.

The future? Technology will transform air travel into a seamless and efficient experience with processes underpinned by VR-only training. What’s more, it’s VR will facilitate the gradual phasing out of centralised human-heavy training programmes — where classroom and examination environments currently rely inherently on people to deliver training and score progress, VR training will be remote, decentralised, self-paced experiences that are superior
in quality and efficiency.


What makes VR so efficient as a training tool?

– Much of the efficiency of VR is intertwined with the ‘fun factor’, and how immersive the experience is. Let’s first look at what it’s up against — currently, airlines deliver training predominantly through a highly physical infrastructure (either a flight training centre or a grounded aircraft). Aside from being very cost-heavy, these training methods have been the same for several years and have enjoyed little innovation. VR is a medium that allows for a whole new means of educating people, in aviation and in many other sectors outside it. To be able to scale training to people’s homes, allow the delivery of remote classes and even remote exams, will allow more people to become better
equipped and more highly skilled more easily — and at a good time, too, considering that around 50% of business leaders currently identify skills shortages as a key workforce challenge.


Adam Randall is the co-founder of Neutral Digital — an immersive content creator for the transport sector.



Nina Salomons


How do you think VR will change corporate training? 

– VR will make corporate training more interactive, fun, memorable and allow for users to practice various activities in a safe environment. Corporate training may be boring, dull and individuals may not all be on the same page. However with VR, we can create shared social experiences and transport a large number of individuals to different locations. You can create interactive questionnaires, show visual data in a more interesting way than just a Powerpoint and create a memorable experiences outside of an office or board room. With realistic avatars, integration of eye-tracking in head mounted displays, better resolution and high pixel densities we will see more realistic worlds that reflect our world. Combine this with EEG’s you’ll be able to simulate real world social experiences. It’ll be similar to groundhog’s day in VR, and you’ll be able to collect data on how you’re responding or reacting to scenarios and change your behaviour appropriately.

One of the best examples for a more interactive and shared social experience is VRTUOSO. It’s Powerpoint but in VR. You can put groups of people into a VR headset and create a visually rich and interactive world. Take users anywhere, create interactive questionnaires with multiple choice answers and collect the data. The videos are all synced to one another, so nobody is lagging behind in the experience and you can create a visual pointer to guide the users to an area or area of interest.

ENGAGE is a great platform where you can record a class, session, discussion, talk or panel. This means if somebody’s absent or sick, that this physical session still exists. Similar to a time machine, you can go back in ‘time’ and return to that same recording as many times as you’d like.

With EEG’s or other monitoring third party devices, you can manage stress levels for example and learn how to stay calm in stressful situations. This is great to gain self-confidence if you’re struggling with anxiety or learn how to prioritise and manage or organise multiple tasks. This can be used for sales or client relationship skills as well, if you were to create various social scenarios. STRESSJAM is using these techniques to train employees how to deal with stress and mental well being at work.


How can VR help companies save money on training? 

– It really comes down to user retention. VR has shown to have an incredible impact on saving companies large amounts of money in training. Tyson Foods used VR training for safety/hazard awareness training and injuries as well as illnesses have dropped by 20%. Training facilities are incredibly costly, and with a simple VR Headset you don’t need to pay for travel expenses, expensive accommodation or pay for multiple workshops. It can all be done in VR. The cheapest VR headset now puts you back £199.

In the future I expect large amounts of training to be done in VR. It can be used in any sector and is particularly useful in dangerous and life-threatening training simulations.


Nina Salomons is a Technology Consultant at Inition. Inition creates new realities and insightful experiences with technology at its pulse.



Samuel Mound


How do you think VR will change corporate training? 

– I see big potential in immersive corporate training – obviously in simulation of gestures and postures, but also applied to soft skills. VR can be used in corporate education in many different ways. At V-Cult we have been working with Moët Hennessy’s Portfolio & Brand Education division for 2 years now on a web-based immersive platform to empower brand educators, sales teams and ambassadors all around the world. We provide remote teams an instant access to iconic production sites in VR while feeding them with key educational contents about the different Maisons’ history and savoir-faire. Cheaper for a Shanghai-based sales team than booking a flight to visit the vineyards in France!


How can VR help companies save money on training? 

– VR is a true cost killer when it comes to training and education. The most obvious added value is the limitation of risks, particularly in industries with heavy safety procedures. Failing to complete a dangerous procedure in a virtual nuclear plant has no impact whereas it can have devastating consequences in real-life. The other major added value of VR training is that it enables staff to evolve in different immersive environments and scenarios avoiding the costs of travel. Careful though: a near future where training courses are 100% virtual is not likely to happen. Immersive technologies need to be used as part of a more broader educational course mixing virtual and tangible, from theory and practice to final assessment.


What makes VR so efficient as a training tool? 

– Edgar Dale’s “Cone of Experience” suggests that humans generally remember only 10% of what they read, 20% of what they hear, 30% of what they see… and 90% of what they design and perform. Dale’s demonstration is controversial because it was not based on scientific research but its principles are pretty easy to understand. VR stations are not likely to become the norm in a near future as it is not necessarily the most relevant medium to learn theory but it should be seen as an ideal step to put learnings into practice at some point in the teachning course.


Samuel Mound is a Marketing Strategist & Account Manager at V-Cult – a company focused on empowering product and retail designers, brand educators, storytellers and sales geniuses thanks to its 10-year background in immersive web and VR/AR technologies.



Mark Matthews


How  will VR change corporate training? 

– VR is able to take ideas from books and instruction and immediately put them on their feet. Why tell, when you can show? VR can take the hypothetical and turn it into the practical. For example, instead of discussing all the potential scenarios an employee might encounter, those employees can be placed directly in those instances. Use cases are already being developed involving workplace harassment, public speaking, customer service, and interpersonal interaction.


How can VR help companies save money on training? 

– Imagine an elevator repair company. Since elevator technology has been around for over 150 years, the technology has evolved and changed quite a bit, leaving the landscape with multiple iterations of working systems. Since the company cannot expect to have a working mockup of every single type of elevator type out there, they would benefit significantly by having those models digitized and then experienced through VR. This accessibility additionally allows these companies to reduce the amount of money/time spent on flying technicians to various training seminars throughout the country.

We have created training modules for salespeople to experience the working parts and features of modern HVAC systems that allow them to get an x-ray, inside-out view of how the equipment operates and benefits consumers. These modules grant them more in-depth insight and expertise to share with their clients, translating into more sales. We have also created applications that allow employees to experience instruction and training directly from the CEO of the company, which has helped standardize the training and ensures that messaging is consistent across the board.


What makes VR so efficient as a training tool? 

– VR allows the user to jump safely into real-world scenarios and enables them to make missteps in a safe, controlled environment. Circumstances can be easily adjusted to account for the unexpected (storms, broken equipment, etc…) and can give master-level practice on any challenge an employee may encounter. Because VR personalizes training by placing users directly in the scenario and combines many of the senses (sight, sound, touch), the information that is being shared is far more sticky and results in shortened learning time.


Mark Matthews is a Marketing Strategist at NEXT/NOW, a next-gen Experiential Tech Company that specializes in AR/VR, touch, gesture, motion tracking. and more.

VR July 14, 2019 by Rick